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Publisher's Summary

Since rising out of the New York City streets over 25 years ago, Russell Simmons has helped create such ground breaking ventures as Def Jam Records, Phat Farm, and Def Comedy Jam, in the process becoming known the world over as "The CEO of Hip Hop".Russell might have helped introduce hip-hop to the world, but he credits his success to his belief in a strong set of principles, or laws, which he shares for the first time in this audio. In 12 steps, Russell reveals a path towards success that can be followed not only by those looking to duplicate his professional success, but by anyone struggling to realize a dream. Those looking solely for advice on how to build up a bank account at the expense of personal integrity should probably look elsewhere. That's because these laws stem from the belief that all success, be it professional or personal, comes from a connection with your higher self. Using examples from his own experiences and observations, Russell demonstrates how tapping into that connection will allow you to get your mind right, find the motivation to start instead of stall, surround yourself with the right people, appreciate the power of hard work, and understand the power of karma. But most importantly, this book will demonstrate how it's impossible to receive any sort of lasting success from the world without giving something of lasting value to the world first. That's a practice that is reflected in Russell's own work as a mentor and philanthropist and one that he promotes as fundamental to empowerment and success on every level. Blending business insight, universal spiritual truths, and an inspired sense of purpose, Do You! crosses the lines of age, race, and background with wisdom that will lift you up and motivate you to pursue your vision.
©2007 Russell Simmons; (P)2007 Penguin Audio, a member of Penguin Group (USA) Inc. All rights reserved.
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Critic Reviews

"I consider him one of the great entrepreneurs out there today. Russell knows the market and he sees the future, and that's the ultimate businessperson." (Donald Trump)
"Russell Simmons, the original and eternal Hip-Hop Mogul, is one of the most innovative and influential figures in modern American business and culture." (The New York Times)
"Simmons is the Godfather. Def Jam was the model that birthed Bad Boy, No Limit, Roc-A-Fella, and all these other labels. And then later, Phat Farm birthed Sean Jean, Rocawear, MarcJacobs, and all these other clothing companies. Russell is the architect of what we do." (Jay-Z)
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Customer Reviews

Most Helpful

By Stacey Haygood on 08-03-07

Excellent Conversation!

As an entrepreneur, I greatly appreciated the realness and candor of what Mr. Simmons was telling me in his book. This book is a refreshing change from many self-help books in which the authors are afraid to be open and honest about their failures and faults.

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3 of 3 people found this review helpful


By Soraia on 05-22-07

The #1 book of the year

Dear Russell, few books I read that give the msg so clear, I am brasilian and I understand very well what is to have a dream, I wish I could translate your book and give for free for all those brasilian kids that feel right now lost just like I was im my past. You wrote the #1 book and Hill Harper wrote the #2 but not less important... thank you all. Sorry for my write mistakes, really I think you dont care...

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3 of 3 people found this review helpful

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Customer Reviews

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By christian deery on 12-18-15

Yeah that's right I'm doin' me

Excellent positive resource that I will refer back to in times I stray from my path in life.

At times a little one dimensional and occasionally descends into social commentary but full of fantastic advice, especially related to the power of meditation and yoga which I will explore further

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By Dr on 07-08-13

Remarkable story and an inspiration for all.

Would you listen to Do You! again? Why?

Generic self help and motivational wisdom from one that really has.<br/>This does not feel like a book written by someone generating wealth by repackaging a selling old ideas. A fresh motivating presentation.

What about Black Ice’s performance did you like?

Clear and motivating voice. Not at all patronising like some books of this type

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Customer Reviews

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By John Lu on 11-18-16

fascinating stories

great book. but a bit too much on politics and religions, vegan for me . but still a good book

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