Disruptive Marketing

  • by Geoffrey Colon
  • Narrated by Geoffrey Colon
  • 6 hrs and 14 mins
  • Unabridged Audiobook

Publisher's Summary

Now that 75 percent of screen time is spent on connected devices, digital strategies have moved front and center of most marketing plans.
But what if that's not enough? What if most people ignore company messages? What if consumer engagement never goes further than the "like" button? A sobering reality is hitting marketers. Technology hasn't just reshaped mass media, it's altering behavior as well. And getting through to customers will take some radical rethinking.
First step is to toss the linear plan. Next is to strip away conventions, open your mind, and join Disruptive Marketing on a provocative, fast-paced tour of our changing world....

Where selling is dead, but ongoing conversation thrives
Where consumers generate the best content about brands
Where people tune out noise and listen to feelings
Where curiosity leads the marketing team
Where growth depends on merging analytics with boundless creativity

Packed with trends, predictions, interviews with big-think marketers, and stories from a career spent pushing boundaries, this book will propel you out of your comfort zone and into the disruptive mind-set you need for future success.


See More Like This

Customer Reviews

Most Helpful

The Future of Marketing

Would you consider the audio edition of Disruptive Marketing to be better than the print version?

I believe it could be enjoyed in print or audio. The author tailors the story with listeners in mind so it is easy to follow, and his voice is not annoying.

What does Geoffrey Colon bring to the story that you wouldn’t experience if you just read the book?

Geoffrey Colon tells personal stories throughout the book so it adds to the stories when you can actually hear his voice.

Was there a moment in the book that particularly moved you?

I enjoyed hearing about his projections of future marketing tactics, which helped shape your mind to be a forward thinker.

Any additional comments?

This is a great book for students who are going into marketing or professionals that are looking to shake things up.

Read full review

- Cortney

good read / listen

I would definitely recommend this listen to someone who wants to broaden their horizons on marketing and forward thinking
Read full review

- Ashveer

Book Details

  • Release Date: 07-15-2016
  • Publisher: Gildan Media, LLC