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For some reason, I had a hard time "getting it" the first time I listened to it. I kept pressing the rewind button on my iPhone, to hear paragraphs again.
Not because the book is unclear, but perhaps because it's profound. At least as profound as a book about marketing can be:)
After having finished it, I looked forward to relistening.
I did so, a few weeks later.
And after that second relisten, which happened maybe two months ago now: I feel like relistening for the third time.
I guess it's a marketing mind-bender, to me, this book:)
The narration is good too. When I give five stars for narration, it's because the narrator adds something special to the experience. I think he does so in this instance. Good job.
3 of 3 people found this review helpful
If you never had touched digital marketing, you may learn something new from this book. For me, it seemed like a book-wide introduction for obvious digital themes, full of buzzwords and empty of case studies. Awful.
1 of 2 people found this review helpful
No real content, just a number of stories and a list of characteristics that will "qualify" you as a growth hacker. If you are looking for real information on growth hacking or growth hacking techniques look elsewhere!!
Much more than just marketing insights and futuristic overviews! It makes you think on how much have change in such short period and how soon everything will be different.
This seems to be targeted at marketers who are feeling particularly out of touch with new media, social, the internet etc. most people in a job at the moment will have already come to the conclusions offered here.
Unfortunately there aren't many examples of the ideas stated here, just ideas on where the industry is going (or has gone), but again nothing groundbreaking. Even just some, "because this has happened, try doing this and this" would have been great as opposed to going on and on about how people shouldn't be hiring MBAs and should be looking at creatives or people should market with feeling.
I don't regret listening to this book, but can't really recommend it to many.