Brent Adamson, managing director at CEB, Matthew Dixon, executive director at CEB, and Nicholas Toman, research director at CEB, report on how reps can’t sell to savvy customers by adhering to strict processes.This article was first published in the November 2013 issue of Harvard Business Review.
We've sent an email with your order details. Order ID #:
To access this title, visit your library in the app or on the desktop website.
George E Davis
- Amazon Customer
Love HBR. Always succinct yet comprehensive.
- Benjamin C.