It's hard to determine how an investment will ultimately influence a company's value, but by drawing on the techniques, benchmarks, and information of the financial markets to make disciplined decisions, executives can close the gap between strategy and shareholder value. The authors will share with you the 3 components of discipline and how to apply them and offer examples of how decisions can be disciplined by financial markets. This article, which originally appeared in the January-February 1999 Harvard Business Review, is offered in audio form exclusively through Audible.More
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