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Would you try another book from Mark Raskino and Graham Waller and/or Dana Hickox?
Not as my first choice - but it was kind of ok
What could Mark Raskino and Graham Waller have done to make this a more enjoyable book for you?
Make it shorter and sharper - what are the main points and the diagnostics.
Which scene was your favorite?
Any additional comments?
Too much repeating and preaching - no really novel info and ideas.
However, if you are lost with a mindset dating 5-10 years back this may be helpful.
I have seen many books and presentations e.g. Good Strategy Bad Strategy, Innovators dilemma, Michael Porters presentations, and more that are strong and insightful.
Very good book to understand about digital , core competencies and marketing share.
Very well explained.