• Digital to the Core

  • Remastering Leadership for Your Industry, Your Enterprise, and Yourself
  • By: Mark Raskino, Graham Waller
  • Narrated by: Dana Hickox
  • Length: 6 hrs and 38 mins
  • Unabridged Audiobook
  • Release date: 11-11-15
  • Language: English
  • Publisher: Bibliomotion, Inc.
  • 4 out of 5 stars 4.2 (79 ratings)

Regular price: $20.99

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Publisher's Summary

There is no simple strategic method for dealing with the multidimensional nature of digital change. Even the sharpest leaders can become disoriented as change builds on change, leaving almost nothing certain. Yet to stand still is to fail. Enterprises and leaders must remaster themselves to succeed. Leaders must identify the key macro forces then lead their organizations at three distinct levels: industry, enterprise, and self. By doing this they can not only survive but clean up.
Digital to the Core makes the case that all business leaders must understand the impact the digital revolution will continue to play in their industries, companies, and leadership styles and practices. Drawing on interviews with over 30 top C-level executives in some of the world's most powerful companies and government organizations, including GE, Ford, Tory Burch, Babolat, McDonald's, Publicis, and UK Government Digital Service, this audiobook delivers practical insights from those on the front lines of major digital upheaval. The authors incorporate Gartner's annual CIO and CEO global survey research and apply the deep knowledge and qualitative insights they have acquired as practitioners, management researchers, and advisors over decades in the business. Above all else, Raskino and Waller want companies and their top leaders to understand the full impact of digital change and integrate it at the cores of their businesses.

PLEASE NOTE: When you purchase this title, the accompanying reference material will be available in your Library section along with the audio.

©2015 Gartner, Inc. (P)2015 Bibliomotion, Inc.
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Customer Reviews

Most Helpful
2 out of 5 stars
By Thomas Husfeldt on 02-11-18

Not really interesting

Would you try another book from Mark Raskino and Graham Waller and/or Dana Hickox?

Not as my first choice - but it was kind of ok

What could Mark Raskino and Graham Waller have done to make this a more enjoyable book for you?

Make it shorter and sharper - what are the main points and the diagnostics.

Which scene was your favorite?

not sure

Any additional comments?

Too much repeating and preaching - no really novel info and ideas.
However, if you are lost with a mindset dating 5-10 years back this may be helpful.
I have seen many books and presentations e.g. Good Strategy Bad Strategy, Innovators dilemma, Michael Porters presentations, and more that are strong and insightful.

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5 out of 5 stars
By Carlos Barros on 11-28-17

Very good book !

Very good book to understand about digital , core competencies and marketing share.
Very well explained.

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Customer Reviews

Most Helpful
4 out of 5 stars
By Paul Campbell on 12-06-16

Can your organisation transform?

Great book, with real life examples, to describe how transformation is possible..... arguably, necessary in a while different range of industries.

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