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PLEASE NOTE: When you purchase this title, the accompanying reference material will be available in your Library section along with the audio.
Would you try another book from Mark Raskino and Graham Waller and/or Dana Hickox?
Not as my first choice - but it was kind of ok
What could Mark Raskino and Graham Waller have done to make this a more enjoyable book for you?
Make it shorter and sharper - what are the main points and the diagnostics.
Which scene was your favorite?
Any additional comments?
Too much repeating and preaching - no really novel info and ideas.
However, if you are lost with a mindset dating 5-10 years back this may be helpful.
I have seen many books and presentations e.g. Good Strategy Bad Strategy, Innovators dilemma, Michael Porters presentations, and more that are strong and insightful.
Very good book to understand about digital , core competencies and marketing share.
Very well explained.