Digital-Physical Mashups (Harvard Business Review)
- Narrated by: Todd Mundt
- Length: 30 mins
- Release date: 09-10-14
- Language: English
- Publisher: Harvard Business School
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Darrell K. Rigby, a partner in the Boston office of Bain & Company, writes about how consumers see the real and virtual world as one – and so should your company.This article was first published in the September 2014 issue of Harvard Business Review.
©2014 by the President and Fellows of Harvard College, All Rights Reserved (P)2014 Audible Inc.