Digital-Physical Mashups (Harvard Business Review)

  • by Darrell K. Rigby
  • Narrated by Todd Mundt
  • 0 hrs and 30 mins
  • Periodical

Publisher's Summary

Darrell K. Rigby, a partner in the Boston office of Bain & Company, writes about how consumers see the real and virtual world as one – and so should your company.This article was first published in the September 2014 issue of Harvard Business Review.

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Book Details

  • Release Date: 09-10-2014
  • Publisher: Harvard Business School