Digital Marketing Journey

  • by Richard Blazevich, Eric Bishop
  • Narrated by Chris Abernathy
  • 2 hrs and 32 mins
  • Unabridged Audiobook

Publisher's Summary

After a few weeks at Premier Sporting Goods, Jim Harrison wondered if he could turn the company around. Sales were declining, products were becoming obsolete, and consumers were moving on. As Premier's new head of marketing, he faced the challenge of making the company relevant again.
Digital Marketing Journey tells the story of a marketing leader who takes six simple steps to transform an outdated company into a successful online enterprise.
In this book, Richard Blazevich and Eric Bishop offer a business fable that delivers practical and compelling advice for leaders who want to make their organization relevant in the modern era. It is a must-listen for anyone from students learning about marketing to executives wanting to transform their businesses to be successful in an ever-changing environment.

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Customer Reviews

Most Helpful

I enjoyed this book

good story, enjoyed it. good tools for modern marketing. . I can recommend it.
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- NAGY KRISZTIAN

nice story, lacking strategy

This book wasn’t for you, but who do you think might enjoy it more?

Someone who is looking for the basics to how to approach marketing initiatives


If you’ve listened to books by Richard Blazevich and Eric Bishop before, how does this one compare?

NA


Who would you have cast as narrator instead of Chris Abernathy?

he was good


Any additional comments?

this is a very basic story, lacking any strategy to approach digital marketing. I was expecting a clear guidance on how to find the right digital marketing channels, and how to do them, but this was a very basic story, entertaining yes, but no real business help.

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- Michael Fischer

Book Details

  • Release Date: 03-17-2017
  • Publisher: Signal Tower Publishing