After a few weeks at Premier Sporting Goods, Jim Harrison wondered if he could turn the company around. Sales were declining, products were becoming obsolete, and consumers were moving on. As Premier's new head of marketing, he faced the challenge of making the company relevant again.
Digital Marketing Journey tells the story of a marketing leader who takes six simple steps to transform an outdated company into a successful online enterprise.
In this book, Richard Blazevich and Eric Bishop offer a business fable that delivers practical and compelling advice for leaders who want to make their organization relevant in the modern era. It is a must-listen for anyone from students learning about marketing to executives wanting to transform their businesses to be successful in an ever-changing environment.
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