Differentiate or Die
- Narrated by: Patrick Cullen
- Length: 6 hrs and 18 mins
- Unabridged Audiobook
- Release date: 04-26-02
- Language: English
- Publisher: Blackstone Audio, Inc.
Regular price: $20.97
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In Differentiate or Die, best-selling author Jack Trout takes marketers to task for taking the easy route of high-tech razzle-dazzle and sleight of hand instead of marketing their product’s uniquely valuable qualities. He examines successful differentiation initiatives—from giants like Wal-Mart to tiny Trinity College—to determine why some succeed and some fail. The author outlines the many ways to achieve differentiation, while also warning of how difficult it is to achieve differentiation by being creative, cheap, customer oriented, or quality driven, things that your competitor can do as well.
Jack Trout is president of Trout & Partners, a marketing firm with offices in thirteen countries and a client list that includes AT&T, IBM, Sears, Merrill Lynch, and other Fortune 500 companies. He was the first to popularize the idea of “positioning” products in the minds of consumers. He is a sought-after speaker and the author of numerous marketing classics.
Steve Rivkin, the coauthor of The New Positioning and The Power of Simplicity, is head of his own communications consulting firm, whose clients include Kraft Foods, Olin Corporation, and Horizon Health System. He is based in Glen Rock, New Jersey.
"What I like about Differentiate or Die is the book’s emphasis on the power of logic, simplicity, and clarity—getting to the essence of a problem. In Silicon Valley, attributes like that can make the difference between having lunch and being lunch." (Scott McNealy, CEO, Sun Microsystems, Inc.)
Customer ReviewsMost Helpful
By George on 01-06-03
Well presented arguments
This book presents a strong, compelling argument for the need to differentiate your brand from others, with many examples to prove the author's points. Relevant to our modern business climate and engaging all the way to the end. The kind of thing you'll listen to more than once if you're involved in marketing, advertising, or brand building.
20 of 21 people found this review helpful
By James on 06-24-09
Please re-record this book!
I'm sure the information is valuable but the narration is painful! I could not make it through the first 30 minutes as the narrator himself seemed to have no idea what he was reading. The voice was that of a bad robot, proving that ALL differentiation in not necessarily GOOD differentiation.
7 of 7 people found this review helpful