• by Bernadette Jiwa
  • Narrated by Bernadette Jiwa
  • 2 hrs and 19 mins
  • Unabridged Audiobook

Publisher's Summary

"This book is a generous work of genius. The Difference Map is now an essential component for anyone who is serious about doing work that matters, and Bernadette Jiwa is the bright new star to lead us there." (Seth Godin)
Marketing is not a department - it's the story of how you create difference for your customers.
We spent $500 billion globally on advertising in 2013. Every year we're spending more money, to interrupt more people, more often, with messages they don't care about and don't pay attention to. We've come to believe that the way to succeed is to have an advantage - by being different or better, more visible, or just plain louder.
What if, instead of finding ways to be one step ahead of your competition, you could build and market your business to give people a reason to choose you? What if you could completely reinvent a category or experience? What if you could stop trying to beat the competition, and become the competition?
Difference lifts the lid on how brands like Airbnb, Uber and Apple have succeeded by creating difference and gives you a new one-page method for reimagining your business and reinventing your marketing. It helps you to recognize opportunities that create value, to develop products and services that people want, and to matter to your customers.


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Customer Reviews

Most Helpful


What made the experience of listening to Difference the most enjoyable?

The simplicity, this book was well executed and makes an important and often over thought subject easy to handle.

Who was your favorite character and why?

The author

Which scene was your favorite?

The book is short and I enjoyed it but I could have done without listening to the examples at the end, skip that part and read the examples on her website.

If you were to make a film of this book, what would the tag line be?

Find you and your companies purpose.

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- Daniel

Not bad...

The material is good building on several well known business books that are current. It is well thought out and unique.

The book has a lot of sections and while I really like the author reading their own book, she doesn't pause between sections well (long enough), which makes it difficult to follow at times.
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- Rich

Book Details

  • Release Date: 04-30-2014
  • Publisher: Brilliance Audio