How did InBev, a Belgian company controlled by Brazilians, take over one of America's most beloved brands after barely a whimper of a fight? With timing - and some unexpected help from powerful members of the Busch dynasty, the very family that had run the company for more than a century.
In Dethroning the King, Julie MacIntosh, an award-winning financial journalist who led coverage of the takeover for the Financial Times, details how the drama that unfolded at Anheuser-Busch in 2008 went largely unreported as the world tumbled into a global economic crisis second in severity only to the Great Depression. Today, as the dust settles, questions are being asked about how the "King of Beers" was so easily captured by a foreign corporation and whether the company's fall mirrors America's dwindling financial and political dominance.
In Dethroning the King, MacIntosh:
Discusses how the takeover of Anheuser-Busch will be seen as a defining moment in U.S. business history
Reveals the critical missteps taken by the Busch family and the Anheuser-Busch board
Argues that Anheuser-Busch had a chance to save itself from InBev's clutches, but strong forces behind the scenes forced it to capitulate
From the very heart of America's heartland to the European continent to Brazil, Dethroning the King is the ultimate corporate caper and a fascinating case study that's both wide-reaching and profound.
"MacIntosh... earns extra credit for staying on the Anheuser-InBev case despite considerable macrocosmic distractions.... The author's persistence pays off in her account of the Busch family's searing internecine strife." (The New York Times)
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Good Information, difficult chronology.
- Doug Whitescarver
I really enjoyed this book and thought the author did an excellent job of telling the story of Anheuser Busch and its takeover by In Bev. In was really more of a story of Busch III and Busch IV with a takeover thrown in by the way. The author did a really good job of developing those two characters, expecially Busch III.
In terms of the takeover, I think the author could have focused more on a few key players (Britto, Whitacre and another board member) and developed those characters rather than mention so many people that it was a little hard to keep track. I found myself constantly using the Kindle search feature to figure out who was who.
The narrator did a good job, but was the wrong person for this book When she attempted to mimic the men's voices, it sounded like she had a cold.