Designing Breakthrough Products (Harvard Business Review)

  • by Roberto Verganti
  • Narrated by Todd Mundt
  • 0 hrs and 19 mins
  • Periodical

Publisher's Summary

Roberto Verganti, a professor of the management of innovation at Politencnico di Milano, writes about how companies can systematically create innovations that customers don’t even know they want.This article was first published in the October 2011 issue of Harvard Business Review.

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Customer Reviews

Most Helpful

It is what it says

Well presented article on how an organization might plan product breakthroughs. Entire article revolves around a single story but I think it is stronger for not digressing. It does not fully prepare the reader for the implementation but discusses several of the strategies.
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- Michael J Borger

kinda boring

I dont have much to say about this one, kinda boring, not much new info.
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- Jennifer

Book Details

  • Release Date: 10-10-2011
  • Publisher: Harvard Business School Publishing