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Publisher's Summary

This book stitches together a complete design journey from beginning to end in a way that you've likely never seen before, guiding listeners (you) step-by-step in a practical way from the initial spark of an idea all the way to scaling it into a better business. Design a Better Business includes a comprehensive set of tools (over 20 total!) and skills that will help you harness opportunity from uncertainty by building the right team(s) and balancing your point of view against new findings from the outside world.
This book also features over 50 case studies and real life examples from large corporations such as ING Bank, Audi, Autodesk, and Toyota Financial Services, to small startups, incubators, and social impact organizations, providing a behind the scenes look at the best practices and pitfalls to avoid. Also included are personal insights from thought leaders such as Steve Blank on innovation, Alex Osterwalder on business models, Nancy Duarte on storytelling, and Rob Fitzpatrick on questioning, among others.
Download the accompanying reference guide.
©2016 John Wiley & Sons, Inc. (P)2017 Audible, Inc.
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Most Helpful
3 out of 5 stars
By Jovan Vidic on 08-26-17

Good for people who don't have an experience with Agile and Lean Startup

If I would read this book 15 years ago I wiuld give it 5, but now I consider it just a good summary of things which are already known to me.

I would still recommend the book to the people who are starting career in product management or just thinkinking about digitalization or organizational transformation.

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2 of 2 people found this review helpful

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