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Would you recommend this audiobook to a friend? If so, why?
Yes. It is short but it gives a few good examples of how incorporating design thinking into the product development process up front vs. at the end made all the difference. Its been my experience and, from what I can tell, the experience of the overwhelming percentage of inventors and product developers to try to solve a problem before understanding what the market sees as the real problem. That leads to small ideas with narrow if any markets.
What was one of the most memorable moments of Design Thinking (Harvard Business Review)?
The examples were eye opening. They gave me a great feel for what "Design Thinking" really means and how its invaluable.
Have you listened to any of Todd Mundt’s other performances before? How does this one compare?
Was this a book you wanted to listen to all in one sitting?