The CEO and president of IDEO writes that when designers are involved from the very beginning of the innovation process, startling new ideas can result - as a U.S. health care provider, a Japanese bicycle components manufacturer, and a system of Indian eye hospitals learned. This article was first published in the June 2008 issue of Harvard Business Review.More
We've sent an email with your order details. Order ID #:
To access this title, visit your library in the app or on the desktop website.
Yes. It is short but it gives a few good examples of how incorporating design thinking into the product development process up front vs. at the end made all the difference. Its been my experience and, from what I can tell, the experience of the overwhelming percentage of inventors and product developers to try to solve a problem before understanding what the market sees as the real problem. That leads to small ideas with narrow if any markets.
The examples were eye opening. They gave me a great feel for what "Design Thinking" really means and how its invaluable.