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Would you consider the audio edition of Decoding the New Consumer Mind to be better than the print version?
My wife and I enjoy listening to audio books as we drive to & from work each day which allows us to get through a lot more books than if we were to just read print or e-versions. because of this we only listened to this audio book.
What was one of the most memorable moments of Decoding the New Consumer Mind?
Its tough to single out one moment, but some of my favorite are: Product bundling effects, creating the allure without the discount, and four ways to promote using customers.
What does Ann Osmond bring to the story that you wouldn’t experience if you just read the book?
I can drive at the same time.
Was there a moment in the book that particularly moved you?
There were several bookmark moments where I knew I needed implement a similar strategy or tactic.
Any additional comments?
I think a lot of business owners could benefit (far more than the cost of this book) by simply listening to it and using some of the strategies Kit discusses.
2 of 2 people found this review helpful
I am in retail management, and some of the insights in this book greatly impacted the way I view my store for my customers. Great read!