• by Chip Heath, Dan Heath
  • Narrated by Kaleo Griffith
  • 9 hrs and 9 mins
  • Unabridged Audiobook

Publisher's Summary

Chip and Dan Heath, the best-selling authors of Switch and Made to Stick, tackle one of the most critical topics in our work and personal lives: how to make better decisions.
Research in psychology has revealed that our decisions are disrupted by an array of biases and irrationalities: We’re overconfident. We seek out information that supports us and downplay information that doesn’t. We get distracted by short-term emotions. When it comes to making choices, it seems, our brains are flawed instruments. Unfortunately, merely being aware of these shortcomings doesn’t fix the problem, any more than knowing that we are nearsighted helps us to see. The real question is: How can we do better?
In Decisive, the Heaths, based on an exhaustive study of the decision-making literature, introduce a four-step process designed to counteract these biases. Written in an engaging and compulsively listenable style, Decisive takes readers on an unforgettable journey, from a rock star’s ingenious decision-making trick to a CEO’s disastrous acquisition, to a single question that can often resolve thorny personal decisions.
Along the way, we learn the answers to critical questions such as these: How can we stop the cycle of agonizing over our decisions? How can we make group decisions without destructive politics? And how can we ensure that we don’t overlook precious opportunities to change our course?
Decisive is the Heath brothers’ most powerful - and important - book yet, offering fresh strategies and practical tools enabling us to make better choices. Because the right decision, at the right moment, can make all the difference.


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Customer Reviews

Most Helpful

Solid Wothwhile Advice - get you WRAP on

The Heath Bothers, authors “Made to Stick” and “Switch” deliver their latest work on how to make better decisions. They offer four major reasons why decisions can run afoul. These include inappropriate problem framing, confirmation bias, and emotional interference and preparation for being wrong. They assert that a process will significantly improve your decision making skills. That is, process plus data improves the odds of a correct decision over data alone. As is their trademark, they come up with a pity pneumonic for their solution WRAP.

I thought the book was pretty good, it had the appropriate level of details and background stories. Earthshaking it was not. The concepts provide a framework for decision making similar to knife skills give you a framework for successful food preparation – without these things, outcomes will be unpredictable and vary. If you are looking for a Tour de Force in decision making, read “Thinking Fast and Slow” by Daniel Kahneman. The Heath brothers even said as much in the initial chapter -- I totally agree.

Certainly, this book is easy to digest and if their advice is implemented, WRAP will lead to better decision making. It is a worthwhile listen but don’t expect shattering new insights. It is solid and worthwhile.
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- G. House Sr. "I am an avid listener. I listen between 75-100 hours per month on my iPhone: 60% fiction to 40% non-fiction."

The Heaths deliver a game changing experience.

What did you love best about Decisive?

More than half of us live our lives like we are in bumper cars. We just bouce from decision to decision like we are driving bumper cars in total darkness. Our choices will define us in the long-run and this book helps us understand ways to make better decisions. How we view our choices is a critical perspective. Decisive delivers a process to use when we are considering how to decide. The book and the recording will provide a positive impact for persons who are focused on making the best decisions and also provide a great service for those of us who have the awesome responsibilty of helping others make decisions in work and in life.

What other book might you compare Decisive to and why?

Read or listen to "18 Minutes" by Peter Bregman & "Made to Stick" & "Switch" by Dan and Chip Heath.
"18 Minutes" is important. Bregman takes the point of view that we make definate decisions about how we spend our time.
"Made to Stick" and "Switch" make good companion reading because the principals they display and describe are valuable concerning how to view decisions. The principal of the elephant and the rider appy in "18 Minutes" and in "Decision".

Any additional comments?

I like to read the book on my Kindle (or hard copy) and listen at the same time. This gives me the 'see and the hear' at the same time. It keeps me on track and I enjoy the book best this way. This helps people like me stay focused.

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- Jeff

Book Details

  • Release Date: 03-26-2013
  • Publisher: Random House Audio