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Publisher's Summary

Chip and Dan Heath, the best-selling authors of Switch and Made to Stick, tackle one of the most critical topics in our work and personal lives: how to make better decisions.
Research in psychology has revealed that our decisions are disrupted by an array of biases and irrationalities: We’re overconfident. We seek out information that supports us and downplay information that doesn’t. We get distracted by short-term emotions. When it comes to making choices, it seems, our brains are flawed instruments. Unfortunately, merely being aware of these shortcomings doesn’t fix the problem, any more than knowing that we are nearsighted helps us to see. The real question is: How can we do better?
In Decisive, the Heaths, based on an exhaustive study of the decision-making literature, introduce a four-step process designed to counteract these biases. Written in an engaging and compulsively listenable style, Decisive takes readers on an unforgettable journey, from a rock star’s ingenious decision-making trick to a CEO’s disastrous acquisition, to a single question that can often resolve thorny personal decisions.
Along the way, we learn the answers to critical questions such as these: How can we stop the cycle of agonizing over our decisions? How can we make group decisions without destructive politics? And how can we ensure that we don’t overlook precious opportunities to change our course?
Decisive is the Heath brothers’ most powerful - and important - book yet, offering fresh strategies and practical tools enabling us to make better choices. Because the right decision, at the right moment, can make all the difference.
©2013 Chip Heath and Dan Heath (P)2013 Random House Audio
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Customer Reviews

Most Helpful

By GH on 03-27-13

Solid Wothwhile Advice - get you WRAP on

The Heath Bothers, authors “Made to Stick” and “Switch” deliver their latest work on how to make better decisions. They offer four major reasons why decisions can run afoul. These include inappropriate problem framing, confirmation bias, and emotional interference and preparation for being wrong. They assert that a process will significantly improve your decision making skills. That is, process plus data improves the odds of a correct decision over data alone. As is their trademark, they come up with a pity pneumonic for their solution WRAP.

I thought the book was pretty good, it had the appropriate level of details and background stories. Earthshaking it was not. The concepts provide a framework for decision making similar to knife skills give you a framework for successful food preparation – without these things, outcomes will be unpredictable and vary. If you are looking for a Tour de Force in decision making, read “Thinking Fast and Slow” by Daniel Kahneman. The Heath brothers even said as much in the initial chapter -- I totally agree.

Certainly, this book is easy to digest and if their advice is implemented, WRAP will lead to better decision making. It is a worthwhile listen but don’t expect shattering new insights. It is solid and worthwhile.

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39 of 39 people found this review helpful


By Casey on 05-09-13

Audio book can be cut in half

Would you try another book from Chip Heath and Dan Heath and/or Kaleo Griffith?

I have read a few books by them and I enjoyed them, this one was a little too in depth

What was the most interesting aspect of this story? The least interesting?

I get it, ask more questions and make sure you have conflicting points of view to make your decision. And quick decisions are never good.... got it.

What does Kaleo Griffith bring to the story that you wouldn’t experience if you just read the book?

Unfortunately it was too boring

You didn’t love this book... but did it have any redeeming qualities?

Learned a little that I'll use along the way

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10 of 11 people found this review helpful

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