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Publisher's Summary

Steve Lohr, a technology reporter for the New York Times, chronicles the rise of Big Data, addressing cutting-edge business strategies and examining the dark side of a data-driven world.
Coal, iron ore, and oil were the key productive assets that fueled the Industrial Revolution. Today data is the vital raw material of the information economy. The explosive abundance of this digital asset, more than doubling every two years, is creating a new world of opportunity and challenge.
Data-ism is about this next phase, in which vast, Internet-scale data sets are used for discovery and prediction in virtually every field. It is a journey across this emerging world with people, illuminating narrative examples, and insights. It shows that if exploited, this new revolution will change the way decisions are made - relying more on data and analysis and less on intuition and experience - and transform the nature of leadership and management.
Lohr explains how individuals and institutions will need to exploit, protect, and manage their data to stay competitive in the coming years. Filled with rich examples and anecdotes of the various ways in which the rise of Big Data is affecting everyday life, it raises provocative questions about policy and practice that have wide implications for all of our lives.
©2015 Steve Lohr (P)2015 HarperCollins Publishers
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Customer Reviews

Most Helpful

By Goodry on 06-03-15

More business case than serious analysis

This book talks more about use/business cases and its uses, but doesn't delve deeper into data and how to apply it.

Personally I was looking for a more "how to use" book as I go the title from an IT publication, but the cases are still real and interesting.

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3 of 3 people found this review helpful


By Jonah Brown-Joel on 06-16-15

Meh

Starts out strong and putters out. The typical hype and use cases of big data are discussed here.

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1 of 1 people found this review helpful

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