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If you could sum up Data-Driven Marketing in three words, what would they be?
Practical, Intelligent, Necessary: Now I can't submit until I add 12 more words. Review rules are crazy.
9 of 9 people found this review helpful
I wish I had all the tables that are mentioned. But since I listen to books while driving or working, the tables would only be usually if I were sitting and listening
1 of 1 people found this review helpful
Any additional comments?
I found this book very interesting and really good at understanding the area, but its not for the faint hearted if you are new to the subject.