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If you could sum up Data-Driven Marketing in three words, what would they be?
Practical, Intelligent, Necessary: Now I can't submit until I add 12 more words. Review rules are crazy.
9 of 9 people found this review helpful
I wish I had all the tables that are mentioned. But since I listen to books while driving or working, the tables would only be usually if I were sitting and listening
1 of 1 people found this review helpful
Insight on how to pay attention to who is actually buying and targeting that area is great. also very well understood. Real business examples really helped.
Any additional comments?
I found this book very interesting and really good at understanding the area, but its not for the faint hearted if you are new to the subject.