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Publisher's Summary

We live in budget-cutting times, and marketing budgets are among the first to get cut. Why? When non-marketing executives take a hard look at the numbers, they often can't see a tangible link between marketing and overall revenue. So if you're a marketer today, you're probably facing the need to do more with less, justify all investments, show results, and still beat the competition. The secret to this balancing act is having - and correctly using - the numbers.
Data-Driven Marketing uses simple, non-technical language to help you to master the latest analytical techniques while maximizing your Return on Marketing Investment (ROMI). You'll take your marketing performance to the next level as you discover:


Why more than 80 percent of companies don't make data-driven marketing decisions (and suffer for it)
The 15 key metrics every marketer should know The five obstacles to data-driven marketing and how to overcome them
In-depth examples of how to apply data-driven principles in small and large organizations
How to use the 15 metrics to improve the performance of your campaigns by a factor of five or more
New research insights from the Kellogg School of Management, America's leading marketing business school, surveying 252 Fortune 1000 firms, encompassing $53 billion of annual marketing spending
Every marketing department is under pressure to deliver, but some will thrive and some won't. Data-Driven Marketing provides top-to-bottom coverage of what works, what doesn't, and what makes the difference in this important but misunderstood area. Pick up this essential guide today and you'll not only come out on top, but know (and measure) the reason why.
©2010 Mark Jeffery (P)2012 Audible, Inc.
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Customer Reviews

Most Helpful
5 out of 5 stars
By Barbara on 06-28-12

Excellent Introduction/Review of Analytics

If you could sum up Data-Driven Marketing in three words, what would they be?

Practical, Intelligent, Necessary: Now I can't submit until I add 12 more words. Review rules are crazy.

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9 of 9 people found this review helpful

4 out of 5 stars
By Johnathan on 09-14-16

Very informative

I wish I had all the tables that are mentioned. But since I listen to books while driving or working, the tables would only be usually if I were sitting and listening

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1 of 1 people found this review helpful

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Customer Reviews

Most Helpful
4 out of 5 stars
By Gabriel on 02-10-18

Good practical insight. I understood most of it.

Insight on how to pay attention to who is actually buying and targeting that area is great. also very well understood. Real business examples really helped.

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4 out of 5 stars
By Mr Bray on 02-29-16

Makes your brain hurt if you are new to the ideas

Any additional comments?

I found this book very interesting and really good at understanding the area, but its not for the faint hearted if you are new to the subject.

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