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This is a poorly edited, poorly organized hodgepodge of crisis communications advice designed for a non-practitioner audience. Once you get beyond the initial premise that Tylenol's response to its product tampering scandal should not be the go-to strategy for every corporate crisis situation, there's very little additional value-add.
The book presents a number of "common sense" crisis responses that make sense when linked to a particular anecdote, but seemingly contradict strategies presented elsewhere in the book. There is little context to show when a particular strategy is appropriate.
While the authors say that they eschew crisis communications "alchemists," this book, when taken as a whole, seems to depict this branch of communications as nothing more than alchemy itself. While ostensively trying to help readers avoid crisis communications mistakes, the subtext is that crisis communications is too difficult to understand and should be left to experts... experts like the authors.
I resent blowing an audible credit and several hours of my time to what has turned out to be a slick, but academically vacant, infomercial. Unless you're looking for "thunk factor" - the sound this book will make hitting the desk of your CEO - in order to justify your hiring of the authors' communications firm, this book is a "pass."
7 of 8 people found this review helpful
I used this for a school paper in Public Relations and found it a good recourse.