From generating traffic to getting the customers' first purchases and thenturning them into advocates, Customer Persuasion is the bible for puttingthe customer at the heart of your business.
In Customer Persuasion, Chloë Thomas, author, podcast host, and founder ofeCommerce MasterPlan, provides an easy-to-follow system for growing yoursales.
What you'll learn in Customer Persuasion:
Why it's essential to embrace persuasion in marketing
Why unethical persuasion will kill your business
How to work out which part of the business needs your attention
What website, marketing, customer service, or product optimization youneed to do next
Lots of simple ways to increase your conversation rateAnd hundreds of ways to get more people to buy!
Who this book is for:
Business owners and managers
Anyone who wants more customers
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