Customer Loyalty

  • by James L. Heskett, Thomas O. Jones, Frederick F. Reichheld
  • Narrated by uncredited
  • 1 hrs and 12 mins
  • Periodical

Publisher's Summary

These articles from Harvard Business Review address the following questions: How do you bring your organization's focus back to the customer? What role does employee loyalty play in building customer loyalty? This collection addresses these questions and offers advice to executives on implementing new strategies. These articles are available in audio format exclusively through Audible.

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Book Details

  • Release Date: 11-03-1997
  • Publisher: Harvard Business School