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Publisher's Summary

Crush It! 2.0: The Audiobook: Read by Gary Vaynerchuk, this audiobook version contains additional material not found in the best-selling hardcover edition.
Do you have a hobby you wish you could indulge in all day? An obsession that keeps you up at night? Now is the perfect time to take that passion and make a living doing what you love. In Crush It! Why NOW Is the Time to Cash In on Your Passion, Gary Vaynerchuk shows you how to use the power of the Internet to turn your real interests into real businesses. Gary spent years building his family business from a local wine shop into a national industry leader. Then one day he turned on a video camera, and by using the secrets revealed here, transformed his entire life and earning potential by building his personal brand.
By the end of this book, listeners will have learned how to harness the power of the Internet to make their entrepreneurial dreams come true. Step by step, Crush It! is the ultimate driver's manual for modern business.
©2009 Gary Vaynerchuk (P)2009 HarperCollins Publishers
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Customer Reviews

Most Helpful
3 out of 5 stars
By Felix on 03-11-17

Outdated and redundant

I'm a big fan of Gary V, but this book is now part of history of the Internet. 8 years have passed since this audiobook has been recorded, alot of the info, websites and apps he talks about are either updated, forgotten, don't exist anymore, irrelevant or replaced by other modern websites. Most of the things you learn in this book can easily be found anywhere with a simple Google search.

on top of that, Gary is extremely repetitive. he keeps repeating over and over again "follow your passion", "work hard". yes we get it, we understand. I know that for those who need that motivation, this is a good thing, but for those who already understand the concept of working hard for your passion, it just gets annoying to hear every few sentences the same thing over again.

Also, why does he tell us at the beginning of the book that "loving your family" is one of the 3 components to success? That's one of his own personal values, not a universal principle of success.

With all that being said, I think that if you are a noob, and have no idea how to get into branding and social media, this book is a great place to start, but then again you could just search the Gary V engine on his website and find all the info you need, or read one of his more recent books for up to date information.

In conclusion, I still think Gary is an awesome dude with so much value to offer, but this book is just a relic of ancient times.

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38 of 40 people found this review helpful

2 out of 5 stars
By Helpful Reviewer on 10-20-11

It was an okay book, but I preferred "The E-Myth"

The author is obviously passionate about the topic, but I got tired of the high-school-teenager-style of writing. "Awesome!" "Crush it!" "Totally sick!" It wore on me.

But the reason for my low review isn't because of the author's verbage. It's because, like many business books, it just didn't leave me with any real insight as to how I can change my business to apply the ideas. The actual "how to do it" chapters were pretty old news to me. Get a blog, use this or that technology, what social media sites are best, etc. I'm looking for how to use those technologies better, with specific tips.... not what tools are best.

The one thing in the book that helped me and has stuck with me is the chapter on caring. Changed my perspective.

I don't think I would have bought this book if I could go back in time, but that's just my personal preference. I'm sure there are many thousands who find this book to be useful.

In my opinion, the best small business book ever written is "The E-Myth Revisited." I read that book and it completely changed my business.

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124 of 135 people found this review helpful

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Customer Reviews

Most Helpful
5 out of 5 stars
By Charlene Allison on 06-02-15

An Amazing Book by Gary Vee!

Gary maps out how to create your own online business and brand. He breaks it down in a way that only utter morons couldn't follow. This audio book is stuffed with top class info. You will not be disappointed.

And the icing on the cske is that Gary Vee's passion filled performance is riveting!

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4 of 4 people found this review helpful

5 out of 5 stars
By Paul on 03-06-15


Cheers Gary,
You've done a superb job.
The 3rd time round, you've given me a good kick back in the direction I had been going.
It motivates and moves me to be more vocal about what I'm passionate about and know a lot about.
This is the 2nd time I've listened to the audio book. I first read the paper version on my honeymoon (sorry Lindsey).
Had the video guy over for 3 hours yesterday filming in my Kung Fu School and about to watch the edits.
More action less research - Hustle - must remind myself that doing is the hustle.

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3 of 3 people found this review helpful

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Customer Reviews

Most Helpful
3 out of 5 stars
By Michael on 07-15-16

A Good Listen!

Don't look to this book for inspiration. It's a great listen though, but only f you already have your idea, or your business set up and ready to go.

I do like that Gary believes you can make a business out of your passion, no matter what it is, but it's 2016 and every man and his dog is starting an online business these days. As opposed to 2009 when the book was written and starting an online business was a road less travelled.

Gary lends his own voice to this version which is great, because he often goes off script and adds extra bits and pieces that readers of the original wouldn't have received.

A bit out dated for 2016, the whole book is geared towards social media sales/marketing and growing your business online. However, when the book was written, Facebook and Twitter were still babies, and apps like Pinterest, Instagram and Snapchat didn't exist.

Gary definitely has some great input, and if you are starting a business he certainly has some great tips. But again, if you aren't sure of what your big idea is, or you haven't got your business ready to launch, most of this book will probably be lost on you.

I'll certainly come back to it and take some of his advice when I'm ready, but for now I'm back to the drawing board.

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5 of 5 people found this review helpful

5 out of 5 stars
By Cosmicganesha on 05-27-15

Amazing book for anyone following their passion in business!

This book makes so much sense! Even though it's a few years old now and some new modes on the net have emerged, everything in this (audio)book is spot on!
I love that Gary took the time to be the narrator of his own book too... So much more energy and so much more authentic. The inspiration and motivation contained in this book - let alone the information- is INVALUABLE!
This book is for anyone who is interested in cultivating their personal brand and/or creating a business cantered around something they are truly passionate about.

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2 of 2 people found this review helpful

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