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Publisher's Summary

First identified by journalist Jeff Howe in a June 2006 Wired article, "crowdsourcing" describes the process by which the power of the many can be leveraged to accomplish feats that were once the province of the specialized few. Howe reveals that the crowd is more than wise - it's talented, creative, and stunningly productive. Crowdsourcing activates the transformative power of today's technology, liberating the latent potential within us all. It's a perfect meritocracy, where age, gender, race, education, and job history no longer matter; the quality of work is all that counts; and every field is open to people of every imaginable background. If you can perform the service, design the product, or solve the problem, you've got the job.
©2008 Jeff Howe (P)2008 Random House, Inc.
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Customer Reviews

Most Helpful
3 out of 5 stars
By Martin Proulx on 12-10-08

A repeat from other books

If you have read Groundswell, Wikinomics, and the Wisdom of Crowds, this book repeats some of the concepts that were well described in those books. Crowdsourcing is a good book and provides plenty of background and detailed explanations around some of the well known "crowdsourced" companies such as,,, and a few others.

The basic concepts are as follows:
- there are 1 billion internet users with anywhere between 2 to 6 hours to spend per day;
- there is a large portion of the population that is over-qualified for their day job and as such are looking for ways to use their skills;
- combine these facts with a drastic decrease of the cost of technology and increased power of technology and the possibilities are endless;
- most importantly 'amateurs' can now compete on the same ground as professionals in many fields;
- as an organization, you cannot control what the crowd will do - the crowd decides what it will work on. The community will work on project of their interest;
- you should start a crowdsourcing project with the intend to make money BUT you may end up making money as a consequence of collaborating with the crowd.

Overall, we are only seeing the beginning of crowsourcing.

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23 of 23 people found this review helpful

2 out of 5 stars
By donny epp on 11-16-10

Read if you don't know what Crowdsourcing means

If you don't know what crowd sourcing means, by all means pick up this book- it's a great introduction with some fantastic examples. That said, I can't stand this authors repeated marvel at the power of crowd sourcing. He all but says sourcing the masses will solve the world's problems, but fails to realize that a crowdsourcing model can only exist over the framework of gainful employment. All of the passionate members of the "crowd" couldn't set up their own home shops with the meager earnings the receive from participating in this type of work. Interesting listen at first but hard to make it all the way through.

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2 of 2 people found this review helpful

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