Crossing the Chasm

  • by Geoffrey A. Moore
  • Narrated by Mike Chamberlain
  • 9 hrs and 45 mins
  • Unabridged Audiobook

Publisher's Summary

Here is the best-selling guide that created a new game plan for marketing in high-tech industries. Crossing the Chasm has become the bible for bringing cutting-edge products to progressively larger markets. This edition provides new insights into the realities of high-tech marketing, with special emphasis on the Internet. It's essential reading for anyone with a stake in the world's most exciting marketplace.

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Customer Reviews

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What would have made Crossing the Chasm better?

This book may have some good points, but it needs to be updated with more current examples.


What was most disappointing about Geoffrey A. Moore’s story?

It was set in the '90s - the technologies discussed are old. I don't even think the way to reach mainstream consumers is the same.


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- Rebecca Savage

Yes, it refers to the times when Yahoo was you search engine

... But you still probably should read this book.

This book covers some of the most fundamental problems that tech disrupters face, ideas articulated in the book became widely shared truths ( difference between early adopters and market as a whole, necessity to focus on a small niche, need for changing people in charge as company grows etc. )

Bonus - it is really interesting to read about the companies that now as far from being called "a startup" at it possible (adobe probably a good example).
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- Victor Novikov

Book Details

  • Release Date: 12-11-2012
  • Publisher: HarperAudio