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Publisher's Summary

Here is the best-selling guide that created a new game plan for marketing in high-tech industries. Crossing the Chasm has become the bible for bringing cutting-edge products to progressively larger markets. This edition provides new insights into the realities of high-tech marketing, with special emphasis on the Internet. It's essential reading for anyone with a stake in the world's most exciting marketplace.
©2012 Geoffrey A. Moore (P)2012 HarperCollins Publishers
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Customer Reviews

Most Helpful

By Rebecca Savage on 01-05-15

Outdated

What would have made Crossing the Chasm better?

This book may have some good points, but it needs to be updated with more current examples.

What was most disappointing about Geoffrey A. Moore’s story?

It was set in the '90s - the technologies discussed are old. I don't even think the way to reach mainstream consumers is the same.

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12 of 12 people found this review helpful


By Joshua Fischer on 02-27-16

Incredible insight

Where does Crossing the Chasm rank among all the audiobooks you’ve listened to so far?

I was concerned that this book's info might be outdated. Instead, it is now on my top 5 best business books. Not only does the author present great concepts about the technology adoption lifecycle, he also offers very valid and realistic advise for managing your way through the journey. I'll likely re-read this book several times. Highly recommend it.

What was one of the most memorable moments of Crossing the Chasm?

Defining the "beach head" strategy - finding one very specific target market and going after it with full force. This seems like marketing 101, but the author goes into great detail about why this is so important when crossing the chasm. Uses D-Day as an analogy.

What does Mike Chamberlain bring to the story that you wouldn’t experience if you just read the book?

The narrator was very good. Easy to listen too.

Was this a book you wanted to listen to all in one sitting?

It's too long for one sitting. Plus, I found myself listening to a section, then letting the concepts sink in. Then I'd either move on or listen to the section again. There were 3 or 4 sections that I listened to twice so I could get my head wrapped around the information.

Any additional comments?

Don't pass this up if you are building a web product, SaSS company, or a start up. Very important read.

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4 of 4 people found this review helpful

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