Here is the best-selling guide that created a new game plan for marketing in high-tech industries. Crossing the Chasm has become the bible for bringing cutting-edge products to progressively larger markets. This edition provides new insights into the realities of high-tech marketing, with special emphasis on the Internet. It's essential reading for anyone with a stake in the world's most exciting marketplace.
We've sent an email with your order details. Order ID #:
To access this title, visit your library in the app or on the desktop website.
This book may have some good points, but it needs to be updated with more current examples.
It was set in the '90s - the technologies discussed are old. I don't even think the way to reach mainstream consumers is the same.
- Rebecca Savage
I was concerned that this book's info might be outdated. Instead, it is now on my top 5 best business books. Not only does the author present great concepts about the technology adoption lifecycle, he also offers very valid and realistic advise for managing your way through the journey. I'll likely re-read this book several times. Highly recommend it.
Defining the "beach head" strategy - finding one very specific target market and going after it with full force. This seems like marketing 101, but the author goes into great detail about why this is so important when crossing the chasm. Uses D-Day as an analogy.
The narrator was very good. Easy to listen too.
It's too long for one sitting. Plus, I found myself listening to a section, then letting the concepts sink in. Then I'd either move on or listen to the section again. There were 3 or 4 sections that I listened to twice so I could get my head wrapped around the information.
Don't pass this up if you are building a web product, SaSS company, or a start up. Very important read.
- Joshua Fischer