Creating New Market Space

  • by W. Chan Kim, Renee Mauborgne
  • Narrated by uncredited
  • 0 hrs and 37 mins
  • Periodical

Publisher's Summary

Head-to-head competition can only get you a larger piece of an existing pie. To break free from the pack and stake out new ground requires a different competitive mind-set and a systematic way of looking for opportunities. This article, which originally appeared in the January-February 1999 Harvard Business Review, is offered in audio form exclusively through Audible.


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Customer Reviews

Most Helpful

A Blue Ocean primer

If you've read Blue Ocean Strategy, there is no need to listen to this. Otherwise, great info as in the book.
Read full review

- Taras

Book Details

  • Release Date: 12-16-1999
  • Publisher: Harvard Business School