Head-to-head competition can only get you a larger piece of an existing pie. To break free from the pack and stake out new ground requires a different competitive mind-set and a systematic way of looking for opportunities. This article, which originally appeared in the January-February 1999 Harvard Business Review, is offered in audio form exclusively through Audible.More
We've sent an email with your order details. Order ID #:
To access this title, visit your library in the app or on the desktop website.
A Blue Ocean primer