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This book will resonate with you if you are an entrepreneur or in sales. It touches on why it makes sense to cultivate customer evangelism. Basically it touches on the 6 tenets of custover evangelism; which are:
1 Customer + delta
2 Building the buzz
3 Napsterizing your product knowledge
4 Leveraging on and building Comunities
5 Make bite size chunks
6 Create a cause
I liked the first 2.5 hours which talks about the above subjects in detail. the next 3 hours talks about the case studies and can be a drag at times. The last half hour sums up the book which is worth reading as well.
4 of 4 people found this review helpful
I believe this book was not only brilliantly written but excellently presented between the two authors. Not only do they make a great argument with fantastic case study. Be sure to listen to the bloopers at the end as well!!!
6 of 7 people found this review helpful
This is really old news - I think it's relevant to 2002 - doesn't even mention Facebook!
The idea is good, but this needs to be rewritten and brought up to date - feel a bit cheated with this.
Oh and they sing a horrible song about marketing managers which someone was obviously really proud of