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Publisher's Summary

Want to make millions or even billions as a startup founder in 18 months? This book is going to disappoint you greatly. There are no big secrets. There are no shortcuts. The trick is to fall in love with being a founder and dedicate yourself to the craft for 20-30 years. If I haven't scared you off yet, keep listening.
Every year, a select few startup founders turn into something more. To see this happen is a rare and beautiful thing. These people fall deeply and madly in love with their craft. To them it is not just a career, it is a calling. And their craft is startups.
Most founders get into entrepreneurship for the money. Silicon Valley is currently teeming with status obsessed, arrogant, egotistical startup founders just looking to get rich quick. They heard about the $1B sale of Instagram in 18 months. Or a friend who just raised $30M for a stupid idea. They think that they too can build an iPhone app and retire at 23. Full of greed and startup envy, they believe that not only can they do it...they are entitled to build a successful startup. Somehow they believe it is their birth right.
But a Craftsman Founder has different motivations and a different timeline. A Craftsman Founder is driven by a different beat than a Startup Founder. Craftsman Founders are not doing startups out of a love of money, they are doing it out of love of the Craft; they could work for 20 years doing what they do.
Startup wealth is a natural result of the fact that great rewards come to those who change the world for the better. If you are trying to get rich quick, a startup is about as likely to do that for you as Las Vegas. Can you bet it all on black 10 times and make a million bucks? Sure, it happens to some. But the only surefire way to make millions in startups is to tilt at windmills until they fall over. It can take a while, so get comfortable and buckle up.
©2014 Craftsman Founder (P)2015 Craftsman Founder
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Customer Reviews

Most Helpful
4 out of 5 stars
By Slim on 03-04-16


I like this audiobook book. It's a interesting little read. He did a good job explaining.

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19 of 19 people found this review helpful

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Customer Reviews

Most Helpful
5 out of 5 stars
By Jason on 08-27-15

Why start you own company? For the love of it.

Carlson nails what most people overlook (at least at first), when you start a company you should start it for the love of it, yes money is great, but will that keep you motivated, driven, and full of desire, especially when you are working at 2am on a Sunday morning for the tenth weekend in a row. The book itself is a quick listen and I am sure that I will listen to it again as a pep talk/motivator for myself, however, it did leave me wanting more, so I went and bought Carlson's other book "Finding Success in Failure: True Confessions from 10 Years of Startup Mistakes" as this appears to expand on Carlson's thoughts and beliefs.

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