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I like this audiobook book. It's a interesting little read. He did a good job explaining.
19 of 19 people found this review helpful
Carlson nails what most people overlook (at least at first), when you start a company you should start it for the love of it, yes money is great, but will that keep you motivated, driven, and full of desire, especially when you are working at 2am on a Sunday morning for the tenth weekend in a row. The book itself is a quick listen and I am sure that I will listen to it again as a pep talk/motivator for myself, however, it did leave me wanting more, so I went and bought Carlson's other book "Finding Success in Failure: True Confessions from 10 Years of Startup Mistakes" as this appears to expand on Carlson's thoughts and beliefs.