Copywriting Secrets for Infopreneurs

  • by David Garfinkel
  • Narrated by David Garfinkel
  • 1 hrs and 0 mins
  • Speech

Publisher's Summary

How do you make a good lasting first impression and set the stage for a big contract, or sell products and services directly from your web site? The answer: by writing copy that leads your prospects in precisely the direction you want them to go. Now, more than ever, the written word is of paramount importance to bringing in new business. There are many reasons this is so, but let's start with the most obvious: everyone "Googles" you before they do anything else. In this teleseminar, David Garfinkel offers you a bevy of shortcuts, tricks of the trade, and powerful response-generating copywriting secrets to help you thrive online and everywhere else where you need to persuade with the written word. You will learn:
How to write "must buy" sales copy for your Web site and one-sheets

How to use key persuasive words throughout your copy, without going overboard

How to draw your prospect in to your pitch so they are compelled to act

What to avoid that will immediately turn off prospects

How to employ two little-used techniques that massively bolster credibility and ensure a higher sales conversion rate
This is a live recording of an interview-format teleseminar focused on information that would be valuable for speakers, trainers, consultants, coaches, and other information entrepreneurs. It was recorded via telephone.


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Customer Reviews

Most Helpful

Interesting informative and thorough

I went to the website they reference at the beginning and was able to print the outline that is still online, and took notes onto it (although it doesn't have enough space). Much good food for thought here. I'm getting started in copywriting so this gave me many practical tips and some more confidence to move forward. He quotes from several sources both within his field and from other specialties, and recommends several books to read for further knowledge. The interviewer was knowledgeable and asked good questions to clarify points. A great deal for the minimal cost!
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- CourtneyWNY

Poor sound quality, great content

I try to give producers the benefit of the doubt; however, this is a call-in show/podcast that has been repurposed into an audiobook. Though the sound quality was garbage, the actual content was on the extreme opposite. So, if you can get past the bleeps and weird audio tics, then you'll get some excellent 4-1-1.
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- Dale Roberts

Book Details

  • Release Date: 06-19-2007
  • Publisher: SpeakerNet News