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First of all, this was the wrong person to read this book. This is my second time through and she's just as third-grade-teacher-ish as the first time. As to the book, this is a VERY basic overview, and some of the things stated here do not coincide with what other copywriters have written. For example, 'this is an opportunity to show off your grammar skills' is not exactly what is expected of a copywriter, who is usually writing as though in the middle of a conversation, where correct grammar is not important, nor expected. But it does touch on many aspects of the business without sugar-coating it.
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