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Publisher's Summary

To market your business, reach new customers, and create long-lasting loyalty, you need one indispensable element: CONTENT. Whether it’s bite-sized tweets that allow you to forge relationships on Twitter, blog posts that give your readers must-have advice, ebooks or white papers that engage (and don’t bore), videos that share the human side of your company, interactive webinars that deliver a valuable learning experience, or podcasts that can be downloaded and listened to on the fly (and more!) . . . now more than ever, content rules!
Today, you have an unprecedented opportunity to create a treasury of free, easy-to-use, almost infinitely customizable content that tells the story of your product and your business, and positions you as an expert people will want to do business with.Ann Handley and C.C. Chapman, business writers, speakers, and marketing thought leaders for clients such as The Coca-Cola Company, HBO, and Verizon FiOS, show you how to leverage all of today’s tools to create content that truly speaks to your audience. They’ll show you how to:


Understand why you are generating content—getting to the meat of your message in practical, commonsense language, and defining the goals of your content strategy
Explore ways to integrate searchable words into your content without sounding forced (or sounding like “Frankenspeak”)
Write in a way that powerfully communicates your service, product, or message across various Web mediums
Create a publishing schedule that allows you to create different kinds and types of content at once
Offering examples of businesses using content effectively across a wide range of industries and fascinating explanations of how you might approach your own content strategy, Content Rules is the essential field guide to creating your story, finding the right balance of humor and humanity in your content, and building a portfolio of value that will keep delivering for the long haul.
©2010 Ann Handley, CC Chapman (P)2011 Gildan Media Corp
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Customer Reviews

Most Helpful

By Jishu on 01-21-13

Good

Although a lot of stuff was not new for me, it's because I've already done a lot of research on the subject. Still it helped me refresh what I already knew along with learning new stuff. I would recommend this book. If you are new to the world of blogging and content generation for whatever genre, this book is for you. If you are an experienced writer, I'm sure you'd still get new tips and your existing knowledge refreshed from this book.

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4 of 4 people found this review helpful


By Steve on 09-12-11

Average at best, narration needs a lot of work.

Would you say that listening to this book was time well-spent? Why or why not?

I listen to most of my audio books while driving to and from work. I find that my attention to the audio is a great gauge for the interaction provided from the narrator. Unforunately, Ms. Handley is a dreadful narrator. I found myself tuning her out numerous times regardless of the value of what she was saying, which is unfortunate. Ms. Handley really needs some coaching to perfect her narration, otherwise the next book is going to suffer equally. I felt as if she was reading from a book in a 12th grade English class. Very few inflections, and when they were present, they were very obviously over the top as if the text on the page read (read with intent here.) Mr. Chapman was average in terms of holding my attention, but he did manage to bring some life to the recording. His speech was a bit more conversational, which helps to keep the listener interested and engaged. <br /> <br />In terms of information, I have to say this was one of the more desireable aspects of the book. They covered a diverse number of topics and gave great detail as to how one might endeavor to put these plans into action. Unfrotunately, once again I need to focus on Ms. Handley, as her portion of the book had some rather inane concepts. For example, there was an entire section devoted to word substitutions. At the risk of sounding arrogant, who are YOU to tell me what words my audience will appreciate? Several buzz words that you suggested were just as aggregious, if not more offensive than the originals. It seems to me that this was wasted filler material that is highly subjective and serves no benefit but to prop up the authors as some sort of authorities on what will or will not fly. Let's be clear, this book is just another in a series of social marketing tools, and the fact that it exists only goes to show that you're trying. Let's not take ourselves too seriously and assume that we know for a fact what will and will not work. This is a dangerous precedent to set. <br /> <br />All in all, it's not a bad book. There were some good nuggets of information, some filler and minor repetition. And by the way, I think I'm noticing a trend here. Much like websites work to get backlinks from other sites, it appears that books (or audio books) function much the same way, with authors often mentioning other authors in their readings....and those other authors just happen to have books for sale during the same period of time. Coincidence? I'll leave you to figure it out. <br /> <br />

What three words best describe Ann Handley, and CC Chapman’s voice?

Amatuer

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11 of 13 people found this review helpful

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Customer Reviews

Most Helpful

By Clive on 04-13-13

Interesting, though provoking but not for novices

This book talks about lots of different ideas for contact and is useful if you have something up and running by way of a blog or website. However, if you are looking for something that talks about how to get started, there are better titles out there. I would recommend this for someone who has mastered the basics and wants to think more deeply about writing content for their blogs and websites. Otherwise, start with something like 'Pimp my site' (UK) or 'Inbound Marketing' (US).

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4 of 4 people found this review helpful


By R. Jolly on 01-06-15

An Inspiring Listen

Well worth the listen, has a lot of inspiring moments.
Sadly some of the example content is starting to date, with most of the case studies at the end no longer being relevant. I would love to hear an updated version that focuses less on blogs and more on the explosion of video.
This aside it is still well worth your time, either for a person starting out in this realm or someone more experienced wanting to polish up their stayed approach.

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2 of 2 people found this review helpful

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