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I've read many books, as well as consumed a lot of other content on content marketing. I've also read Pulizzi's previous book.
This book is one of the absolute best on the overall strategy of your business as a content machine. You will not learn how to create a killer social media post, but you will learn a complete content strategy.
I am working in a startup now, and have also read a lot of books on that topic, such as lean startup. The big difference here is the audience focus instead of product focus, which I think is a winning long-term strategy.
26 of 26 people found this review helpful
Ok, so before I start this review, I want to be clear that this is not a 'terrible' book. It isn't great though, if I'm being brutally honest, and I'll give my explanation for that opinion.
Here's some things I didn't like about it - firstly, Joe uses far too many quotes and "he said, she said" content. We don't want to know what they think Joe, if we wanted to know that, we would have gone and bought their book instead of yours. It almost seems like Joe isn't sure of his own opinions so he tries to weave them through the opinions of known quantities in the industry.
Additionally, the information is quite basic and theoretical. There is nothing particularly ground breaking here, unless you do not already know what content marketing refers to.
The performance is a bit weak. When reading URL's with "CI" in them, Joe frequently says "all in capitals" after stating the URL. Obviously it doesn't make a difference if its capital or not, that's the nature of a web address. I know this is really specific and may seem petty, but it's hard to take advice from somebody who claims to be a reliable source of content marketing information who doesn't even understand internet basics.
There is a point where Joe claims that he used multiple editors while writing the book. I really think that the editing in this book is lacking. There is a lot of repeated information and the writing does not flow well in some sections. Again, it's scary that somebody like this is giving book development advice. Anyway, I digress.
It isn't the worst book I've ever read by any stretch. With that said, you can be sure that there are many more useful books that you could get your hands on. Sometimes I wonder if the people reviewing these books have any idea why they are even awarding 5 stars.
66 of 72 people found this review helpful
a very insightful overview of what it takes to get a content marketing programme up and running.
2 of 2 people found this review helpful
the first part of the book was more relevant to me. I was looking to get advice for starting my own co tent venture and Joe certainly gave me that. the later stages were a bit deep as I haven't really started. so when my blog takes off I'll come back to read it again.
1 of 1 people found this review helpful
A bit too churchy for me. So many better entrepreneur books out there.
Better off buying Gary V books.
Would you listen to Content Inc. again? Why?
Yes - I've listened to it several times because there's so much great information. Each time I learn something different. It's a pleasure to listen to Joe narrate his own book. I wish he'd narrate some of the others as well
What did you like best about this story?
So much information, so many great tips, and a website to subscribe to.
Which scene did you most enjoy?
Was there a moment in the book that particularly moved you?
Any additional comments?
This is not a book for driving and listening because there were times when I wished I could take notes. This is best listened to when you have pencil and paper to write things down.