• Content Inc.

  • How Entrepreneurs Use Content to Build Massive Audiences and Create Radically Successful Businesses
  • By: Joe Pulizzi
  • Narrated by: Joe Pulizzi
  • Length: 6 hrs and 50 mins
  • Unabridged Audiobook
  • Release date: 09-17-15
  • Language: English
  • Publisher: Elephant Audiobooks
  • 4.5 out of 5 stars 4.4 (733 ratings)

Regular price: $19.95

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Publisher's Summary

The proven entrepreneurial model that breaks all the rules
Build your audience first. Then create your product.
This is the simple but profoundly successful entrepreneurial approach of one of today's most creative business minds.
A pioneer of content marketing, Joe Pulizzi has cracked the code when it comes to the power of content in a world where marketers still hold fast to traditional models that no longer work. In Content Inc., he breaks down the business-startup process into six steps, making it simple for you to visualize, launch, and monetize your own business. These steps are:

The "Sweet Spot": Identify the intersection of your unique competency and your personal passion
Content Tilting: Determine how you can "tilt" your sweet spot to find a place where little or no competition exists
Building the Base: Establish your number-one channel for disseminating content (blog, podcast, YouTube, etc.)
Harvesting Audience: Use social-media and SEO to convert one-time visitors into long-term subscribers
Diversification: Grow your business by expanding into multiple delivery channels
Monetization: Now that your expertise is established, you can begin charging money for your products or services

This model has worked wonders for Pulizzi and countless other examples detailed in the audiobook. Connect these six pieces like a puzzle, and before you know it you'll be running your own profitable, scalable business.
Pulizzi walks you step by step through the process based on his own success (and failures) and real-world multimillion-dollar examples from multiple industries and countries.
Whether you're seeking to start a brand-new business or drive innovation in an existing one, Content Inc. provides everything you need to reverse engineer the traditional entrepreneurial model for better, more sustainable success.
©2016 Joe Pulizzi (P)2016 Joe Pulizzi
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Customer Reviews

Most Helpful
5 out of 5 stars
By BkkBanker on 09-30-15

A complete content inc

I've read many books, as well as consumed a lot of other content on content marketing. I've also read Pulizzi's previous book.

This book is one of the absolute best on the overall strategy of your business as a content machine. You will not learn how to create a killer social media post, but you will learn a complete content strategy.

I am working in a startup now, and have also read a lot of books on that topic, such as lean startup. The big difference here is the audience focus instead of product focus, which I think is a winning long-term strategy.

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27 of 27 people found this review helpful

2 out of 5 stars
By Mariam on 11-20-15

Don't believe the hype.

Ok, so before I start this review, I want to be clear that this is not a 'terrible' book. It isn't great though, if I'm being brutally honest, and I'll give my explanation for that opinion.

Here's some things I didn't like about it - firstly, Joe uses far too many quotes and "he said, she said" content. We don't want to know what they think Joe, if we wanted to know that, we would have gone and bought their book instead of yours. It almost seems like Joe isn't sure of his own opinions so he tries to weave them through the opinions of known quantities in the industry.

Additionally, the information is quite basic and theoretical. There is nothing particularly ground breaking here, unless you do not already know what content marketing refers to.

The performance is a bit weak. When reading URL's with "CI" in them, Joe frequently says "all in capitals" after stating the URL. Obviously it doesn't make a difference if its capital or not, that's the nature of a web address. I know this is really specific and may seem petty, but it's hard to take advice from somebody who claims to be a reliable source of content marketing information who doesn't even understand internet basics.

There is a point where Joe claims that he used multiple editors while writing the book. I really think that the editing in this book is lacking. There is a lot of repeated information and the writing does not flow well in some sections. Again, it's scary that somebody like this is giving book development advice. Anyway, I digress.

It isn't the worst book I've ever read by any stretch. With that said, you can be sure that there are many more useful books that you could get your hands on. Sometimes I wonder if the people reviewing these books have any idea why they are even awarding 5 stars.

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68 of 74 people found this review helpful

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Customer Reviews

Most Helpful
4 out of 5 stars
By Timothy on 04-13-16


a very insightful overview of what it takes to get a content marketing programme up and running.

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2 of 2 people found this review helpful

5 out of 5 stars
By Matthew on 06-30-16

good advice

the first part of the book was more relevant to me. I was looking to get advice for starting my own co tent venture and Joe certainly gave me that. the later stages were a bit deep as I haven't really started. so when my blog takes off I'll come back to read it again.

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1 of 1 people found this review helpful

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Customer Reviews

Most Helpful
5 out of 5 stars
By Mrs D J King on 04-19-17

Content Inc Joe Pulizzi

Would you listen to Content Inc. again? Why?

Yes - I've listened to it several times because there's so much great information. Each time I learn something different. It's a pleasure to listen to Joe narrate his own book. I wish he'd narrate some of the others as well

What did you like best about this story?

So much information, so many great tips, and a website to subscribe to.

Which scene did you most enjoy?


Was there a moment in the book that particularly moved you?


Any additional comments?

This is not a book for driving and listening because there were times when I wished I could take notes. This is best listened to when you have pencil and paper to write things down.

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4 out of 5 stars
By Theresa on 10-18-16

Great roadmap for a content driven strategy

good insights into building content inc strategy for both start ups and existing businesses. recommend for anyone wanting to better understand how to start (or pivot) your content strategy.

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