Contagious

  • by Jonah Berger
  • Narrated by Keith Nobbs
  • 6 hrs and 54 mins
  • Unabridged Audiobook

Publisher's Summary

Why do certain products and ideas go viral? Dynamic young Wharton professor Jonah Berger draws on his research to explain the six steps that make products or ideas contagious.
Why do some products get more word of mouth than others? Why does some online content go viral? Word of mouth makes products, ideas, and behaviors catch on. It's more influential than advertising and far more effective.
Can you create word of mouth for your product or idea? According to Berger, you can. Whether you operate a neighborhood restaurant, a corporation with hundreds of employees, or are running for a local office for the first time, the steps that can help your product or idea become viral are the same.
Contagious is filled with fascinating information drawn from Berger's research. You will be surprised to learn, for example, just how little word of mouth is generated online versus elsewhere. Already praised by Dan Ariely and Dan Gilbert, and sold in nine countries, this book is a must-listen for people who want their projects and ideas to succeed.

More

See More Like This

Customer Reviews

Most Helpful

A Primer on Viral & Memorable Marketing

This is a must-read for anyone professionally involved in the creation of advertising. It's written for people without background on the subject, but does such a good job in organizing and clarifying the principles that it's a good read for even marketing veterans.

Berger does an excellent job exploring and detailing the message elements that cause people to remember advertising messages and stories, and to want to pass around those stories (with or without embedded ad messages). The book explores 6 principles involved in why things catch on:

* social currency
* triggers
* emotion
* public
* practical value
* stories

These principles serve as a checklist for the creation of advertising, especially any advertising that attempts to be viral.
Read full review

- Douglas C. Bates

I will read it again!

This book is a great one-- I think it has more content than "The Tipping Point" from Malcolm Gladwell. Malcolm's explanation why things become popular or viral is because of weak ties... But Contagious goes deeper-- Jonah Berger finds 6 reasons. And it all makes sense.
Very well written and with a great performance by Keith Nobbs.
I bought this book to my father and brother and they are liking it.
Read it, and you will like it too.
Read full review

- ANDRÉ

Book Details

  • Release Date: 03-05-2013
  • Publisher: Simon & Schuster Audio