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Publisher's Summary

Connected Culture is a powerful resource that demonstrates how to leverage the new and interactive communications tools that your customers use every day. It will make a proven difference in the way your organization connects with the world.
Brought to you through real life experience in the successful implementation of digital media and filled with eye-opening statistics from the field, Connected Culture is a unique, step-by-step playbook on marketing in the digital age.
©2011 Jerry Allocca (P)2011 Jerry Allocca
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Customer Reviews

Most Helpful

By Alexander Rodrigues Silva on 06-25-12

Very basic

Would you try another book from Jerry Allocca and/or Jim Paymar?

Probably, if the matter further

What reaction did this book spark in you? Anger, sadness, disappointment?

Dissapointment

Any additional comments?

For those who need to know about it is a good book, but do not expect more than the basics

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