Competing on Resources

  • by David J. Collis (Associate Professor of Business Administration, Harvard Business School), Cynthia A. Montgomery (Professor of Business Administration
  • 0 hrs and 41 mins
  • Periodical

Publisher's Summary

This article from Harvard Business Review addresses the changing view of strategic planning. Authors David J. Collis and Cynthia A. Montgomery of Harvard Business School discuss a different approach to strategy: the resource-based view of the firm (RBV). They define this approach and illustrate its applications for strategic planning - and demonstrate the RBV's effectiveness with such companies as Newell, Cooper, Disney, and Sharp. This article originally appeared in print in the July-August 1995 Harvard Business Review and is now available in audio format exclusively through Audible.

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Book Details

  • Release Date: 12-16-1999
  • Publisher: Harvard Business School Publishing