• Compete by Meeting Unmet Needs

  • How ZipCar Rethought the Car Rental Business
  • By: Jim Champy
  • Narrated by: Victor Bevine
  • Length: 14 mins
  • Unabridged
  • Release date: 05-12-10
  • Language: English
  • Publisher: Audible Studios
  • 3.0 (2 ratings)

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Publisher's Summary

This Element is an excerpt from Inspire!: Why Customers Come Back by Jim Champy, available in print and digital formats.
Today's most powerful value proposition: combining ease of use with cost savings! How Zipcar has done it - with lessons you can apply in your own business. Zipcar is the world's leading car-sharing service. Zipcar's quick, simple convenience is a road map for success. More and more people are willing to pay a premium for genuine ease of use. But Zipcar leads its field because it is engaging with customers by delivering convenience that actually saves them money.
©2010 James A. Champy (P)2009 Audible, Inc.
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