How people judge you - and how to come out looking good.
You will never look at people the same way again - including yourself - after this lively look at how we make character judgments. Drawing on cutting-edge social science research as well as their own work with Fortune 500 executives, members of Congress, and Nobel Prize winners, authors Matt Kohut and John Neffinger demystify the process we use to size each other up.
It turns out that we judge each other primarily on two critical criteria: strength and warmth. The authors explain the inner workings of each, the tension that makes it so hard to project both at once, and the successful strategies that the most admired among us use to win respect and affection. Offering practical advice for a range of common and challenging situations, Compelling People shows you not just how people already see you, but how to make sure your best qualities shine through.
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Fantastic read on the subconscious of influence
It does not speak about the typical ways to influence others (mirroring, etc.) but delves into the subconscious. The authors state that people exhibit a mixture of warmth and strength which are similar to leading through fear or compassion.
The author also touches on stereotypes and speaks to the danger of exhibiting characteristics which pigeon hole you into a negative stereotype. IE Why Obama can never exhibit anger less he fall into the "angry black man" stereotype.
It's a great read.
- Jessica Bahr
Long book on one simple concept