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From two of the world's most successful business leaders comes Common-Sense Business - an accessible, actionable guide to better leadership, increased profits, and a more sustainable economic model predicated on prudence and socially conscious business.
Common sense and prudence have long been among the guiding tenets of society, but in today's economy they have been completely abandoned in the interest of blindly maximizing profits. Common-Sense Business shows that this current economic model is both detrimental and unsustainable, and that we must transform the global economy along the lines of common sense toward the common good. Ted Malloch, a thought leader and policy influencer in global economic strategy, and Whitney MacMillan, the former chairman and CEO of the world's largest private corporation, draw on recent research, history's greatest minds, and their own successes to explain that ethically driven business is both a moral and financial necessity.
Inspired by Thomas Paine's Common Sense, this work explains to listeners in all walks of life that ethically driven business will lead to better long-term profits, larger customer bases and more positive customer relations, and a holistically improved business. This book is a must-listen for business owners, entrepreneurs, students, and businessmen and women in all sectors of the economy.
Customer ReviewsMost Helpful
By Todd A. on 03-05-18
Underwhelming...Reminiscent of a college lecture
Would you try another book from Theodore Roosevelt Malloch and/or Jeff Cummings?
Theo no way. Jeff Cummings is the only reason I made it half way through.
What was most disappointing about Theodore Roosevelt Malloch’s story?
The lack of case studies or application of the 4 P's to real business
Any additional comments?
I was expecting some real insight to the behemoth story behind Cargil. What I got was was a lecture from my pasture on ethics and how business has changed with the newer generations. To me this was a book resistant to change.