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Publisher's Summary

Unleash a killer combination of old and new sales strategies.
How do you break through to impossible-to-reach executive buyers who are intent on blocking out the noise that confronts them every day?
Old-school prospecting tactics or new-school techniques alone won't provide the answers. But Combo Prospecting showing how to combine time-tested sales processes with cutting-edge social media strategies and clever technology hacks. The book reveals today's new breed of Chief Executive Buyers, the channels they use, the value narrative you need, and the mix of methods that works. With actionable insights in every chapter, it explains how to:

Do deep-dive research into social
Locate leverage points that matter
Secure decision-maker meetings
Earn executive engagement
Build a knockout, online brand
Nurture a network that helps you thrive
Profit from referrals
Publish insights that set you apart and steer the agenda
Employ an efficient, lethal library of scripts and templates
And much, much more

Want to wildly exceed your quota? Combo Prospecting is a potent playbook that will pack your pipeline and turn you into a selling champ.
©2018 Tony J. Hughes (P)2017 Brilliance Publishing, Inc., all rights reserved. Published by arrangement with AMACOM, a division of American Management Association International, New York
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Customer Reviews

Most Helpful

By Brennan on 01-23-18

Lots of excellent information

So many good new ideas, techniques and technology to help professional sellers. A must read for anyone in enterprise sales

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By Tony Hughes on 01-16-18

Holy crap!!! This book is incredible... must read

What did you like most about Combo Prospecting?

Hard-hitting truth and practical advice on what it takes to succeed in sales

What did you like best about this story?

Fast paced. practical tips you can implement

Which scene did you most enjoy?

Hottest one at the bar... very funny and so true.

Was this a book you wanted to listen to all in one sitting?


Any additional comments?

Everyone in sales should read this. Solves the #1 problem everyone in sales has... not enough sales opportunities.

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