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Most important...is your company capable of setting aside a bit of its own self-interest to become part of dramatically more rewarding collaborative effort? That's the provocative and ultimately earthshaking question David Nour poses. He argues that co-creation is a transformational journey that naturally leads to growth and evolution...because it gives birth to shared interests that dwarf anything that existed previously.
In Co-Create, David Nour makes the case that co-creation leads to Market Gravity™, a force that attracts stakeholders to your business because they recognize that many others have also united their interests with yours. It's the sense - backed by tangible metrics - that this is bigger than any of us imagined...except that you imagined precisely such an outcome. That's the power of co-creation.
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By Mauro Locarnini on 06-23-17
Not recommended, but if you buy it avoid the audible version
Ok, put a side that the narrator over-acts intonation and has a particularly unappealing accent. Maybe with a different narrator i would rate it 3 instead of 2...
If you read a business article per month then the book brings nothing new. A collection of on fashion (and some even old fashioned) business fads loosely connected.
However if you no nothing you could with just one book acquire enough vocabulary to start name dropping and look well read in front of not so well read people.