Regular price: $24.95

Membership details Membership details
  • A 30-day trial plus your first audiobook, free.
  • 1 credit/month after trial – good for any book, any price.
  • Easy exchanges – swap any book you don’t love.
  • Keep your audiobooks, even if you cancel.
  • After your trial, Audible is just $14.95/month.
Select or Add a new payment method

Buy Now with 1 Credit

By confirming your purchase, you agree to Audible's Conditions of Use and Amazon's Privacy Notice. Taxes where applicable.

Buy Now for $24.95

Pay using card ending in
By confirming your purchase, you agree to Audible's Conditions of Use and Amazon's Privacy Notice. Taxes where applicable.

Editorial Reviews

Marc Gobe delves deeper into his revolutionary concept of "emotional branding" with his latest thought-provoking work. The global, technology-driven marketplace offers unlimited options and resources, and, with his "10 commandments", Gobe astutely argues that it is in the best interests of the corporation as well as the consumer for there to be a healthy, symbiotic relationship between the two. 
This can easily be perceived as dry and uninteresting topic for those not in the field, but Ken Maxon's breezy, intelligent, and conversational tone makes this audiobook appealing to anyone with even a remote interest in marketing or public relations.
Show More Show Less

Publisher's Summary

Filled with timely demographics on evolving trends, powerful images from advertising and retail, and practical examples from the author's own experience, Citizen Brand is a powerful tool for CEOs, marketing and advertising managers, and graphic designers seeking to inspire a fiery sense of allegiance among today's consumers.
Leading brand designer Marc Gob builds on his highly successful Emotional Branding strategy with Citizen Brand, a powerful new concept designed to help companies earn the trust of today's consumers. Gob argues that corporations need a new vision to survive in the present "emotional economy", challenging them to develop more passionate, human, and socially responsible brand strategies. He shows how to transform Consumers to People, Products to Experiences, Honesty to Trust, Quality to Preference, Identity to Personality, and Service to Relationship.
©2002 Marc Gob (P)2013 Audible, Inc.
Show More Show Less

Customer Reviews

Most Helpful
2 out of 5 stars
By Gonzalo Senosiain on 10-12-16

Bad book

I was hoping for a better book after reading emotional branding which is an amazing book! The guy who reads the book is awful.

The book is just ok

Read More Hide me
See all Reviews
© Copyright 1997 - 2018 Audible, Inc