Citizen Brand

  • by Marc Gobe
  • Narrated by Ken Maxon
  • 10 hrs and 14 mins
  • Unabridged Audiobook

Publisher's Summary

Filled with timely demographics on evolving trends, powerful images from advertising and retail, and practical examples from the author's own experience, Citizen Brand is a powerful tool for CEOs, marketing and advertising managers, and graphic designers seeking to inspire a fiery sense of allegiance among today's consumers.
Leading brand designer Marc Gob builds on his highly successful Emotional Branding strategy with Citizen Brand, a powerful new concept designed to help companies earn the trust of today's consumers. Gob argues that corporations need a new vision to survive in the present "emotional economy", challenging them to develop more passionate, human, and socially responsible brand strategies. He shows how to transform Consumers to People, Products to Experiences, Honesty to Trust, Quality to Preference, Identity to Personality, and Service to Relationship.

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Audible Editor Reviews

Marc Gobe delves deeper into his revolutionary concept of "emotional branding" with his latest thought-provoking work. The global, technology-driven marketplace offers unlimited options and resources, and, with his "10 commandments", Gobe astutely argues that it is in the best interests of the corporation as well as the consumer for there to be a healthy, symbiotic relationship between the two. 
This can easily be perceived as dry and uninteresting topic for those not in the field, but Ken Maxon's breezy, intelligent, and conversational tone makes this audiobook appealing to anyone with even a remote interest in marketing or public relations.

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Customer Reviews

Most Helpful

Bad book

I was hoping for a better book after reading emotional branding which is an amazing book! The guy who reads the book is awful.

The book is just ok
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- Gonzalo Senosiain

Book Details

  • Release Date: 02-28-2013
  • Publisher: Audible Studios