Customers are bored! Service providers, chastised by the "less-than-exciting" results of their surveys, have put all their eggs in the "improvement basket". According to Chip Bell, "Take Their Breath Away" service is about bringing a new spirit to the service world. His new book, Take Their Breath Away, co-authored by John R. Patterson, offers a practical blueprint and courage-builder for business pioneers who are unwilling to be lulled into complacency by the same old service practices.
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