China Now: Doing Business in the World's Most Dynamic Market

  • by N. Mark Lam, John Graham
  • Narrated by McGraw-Hill Education
  • 4 hrs and 25 mins
  • Unabridged Audiobook

Publisher's Summary

Turn East-West Relations into Win-Win Situations
China has more than one billion people. That's one billion potential customers. China Now is your must-have guide to this exciting world of opportunity, written by a top corporate advisor and a renowned business professor who specialize in East-West business strategy. Together, Mark Lam and John Graham have worked with dozens of Fortune 500 companies and thousands of American and Chinese executives, and now share with you their most successful strategies, tactics, and insights.
A comprehensive all-in-one tour of the world's fastest growing market, China Now is filled with everything you need to know about China's people, negotiation styles, culture, history, economics, and business dealings. You'll learn how to plan, where to go, and who to visit for the best results. And unlike other books on the market, you'll discover the key differences between various regions and businesses that could make or break the deal.
China Now includes:

The best regions to do business
Nonverbal cues and culture-based signals
Important travel, meeting, and personnel tips
Laws and regulations on customs, foreign trade, and investment
Protecting your intellectual property rights
Even if you've read Sun Tsu's The Art of War, this book will help you master the art of peaceful negotiations - and establish long-term partnerships that profit everyone involved. The advice you'll find here is not only invaluable; it's absolutely essential to the future of your business.


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Customer Reviews

Most Helpful

Excruciatingly bad Chinese pronunciation

Would you consider the audio edition of China Now: Doing Business in the World's Most Dynamic Market to be better than the print version?


What was the most interesting aspect of this story? The least interesting?

The book is supposed to advice you on how to deal with Chinese, but the reading is sooooo bad and abhorrent especially the Chinese words that it gets really distracting.

How could the performance have been better?

Get someone who,is willing to invest in time learning how to read pinyin properly before reading for this kind of book.

Any additional comments?

I have to think hard where are the location being read because the pronunciation is horrid! The voice is fantastic though.

Read full review

- Steaven Chan

Book Details

  • Release Date: 10-05-2012
  • Publisher: McGraw-Hill Education