Chief Marketing Officers at Work

  • by Josh Steimle
  • Narrated by DJ Holte
  • 13 hrs and 23 mins
  • Unabridged Audiobook

Publisher's Summary

This book contains 29 exclusive, in-depth interviews with chief marketing officers like Jeff Jones of Target, Linda Boff of GE, Brian Kenny of the Harvard Business School, Trish Mueller of The Home Depot, and Seth Farbman of Spotify.
This book provides a fly-on-the-wall perspective on what it's like to be a CMO and will help C-level executives, agency owners, marketing team members, and others who interface and collaborate with marketing departments to understand how marketing drives growth at both startup and enterprise levels, and how marketing has moved from art to science. Trends in digital marketing, analytics, and marketing automation have pushed marketing to adopt data-driven approaches that would make a CFO's head swim. Marketing increasingly overlaps with business functions that were previously viewed as separate and distinct like sales, HR and recruiting, customer service, operations, and technology. This change in the status quo requires individuals in these roles to better understand how marketing works and how it can help them achieve their objectives, and the interviews in this book deliver those insights.

More

See More Like This

Customer Reviews

Most Helpful

Super Insightful Book Into Mindsets of Marketers

If you could sum up Chief Marketing Officers at Work in three words, what would they be?

Informative, Insightful, Fresh


Any additional comments?

I highly recommend this book to anyone who's in marketing. You learn much more about how these successful marketers think which is highly valuable.

Read full review

- JustinJ

Book Details

  • Release Date: 10-04-2016
  • Publisher: MWI, Inc.