• Chief Marketing Officers at Work

  • By: Josh Steimle
  • Narrated by: DJ Holte
  • Length: 13 hrs and 23 mins
  • Unabridged
  • Release date: 10-04-16
  • Language: English
  • Publisher: MWI, Inc.
  • 4.6 (26 ratings)

Regular price: $24.95

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Publisher's Summary

This book contains 29 exclusive, in-depth interviews with chief marketing officers like Jeff Jones of Target, Linda Boff of GE, Brian Kenny of the Harvard Business School, Trish Mueller of The Home Depot, and Seth Farbman of Spotify.
This book provides a fly-on-the-wall perspective on what it's like to be a CMO and will help C-level executives, agency owners, marketing team members, and others who interface and collaborate with marketing departments to understand how marketing drives growth at both startup and enterprise levels, and how marketing has moved from art to science. Trends in digital marketing, analytics, and marketing automation have pushed marketing to adopt data-driven approaches that would make a CFO's head swim. Marketing increasingly overlaps with business functions that were previously viewed as separate and distinct like sales, HR and recruiting, customer service, operations, and technology. This change in the status quo requires individuals in these roles to better understand how marketing works and how it can help them achieve their objectives, and the interviews in this book deliver those insights.
©2016 Apress (P)2016 Joshua J Steimle
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Customer Reviews

Most Helpful

By jj9068 on 10-15-16

Super Insightful Book Into Mindsets of Marketers

If you could sum up Chief Marketing Officers at Work in three words, what would they be?

Informative, Insightful, Fresh

Any additional comments?

I highly recommend this book to anyone who's in marketing. You learn much more about how these successful marketers think which is highly valuable.

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2 of 2 people found this review helpful

By JohnS on 06-29-17

Great insights from marketing executives

This book groups a couple dozen of interviews with CMO of large companies where they talk about personal career, marketing industry in general, philosophy on how to build and run teams, etc.
great format. Similar questions are asked across interviews so it is possible to compare on CMO To another. The part I appreciated the most was when they talk about their path to executive level; which school they went to, first jobs and their whole career path. Also insightful is to know how marketing teams are organized.

Highly recommended reading if you want to learn how marketing executives think and how marketing teams work

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1 of 1 people found this review helpful

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