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If you could sum up Chief Marketing Officers at Work in three words, what would they be?
Informative, Insightful, Fresh
Any additional comments?
I highly recommend this book to anyone who's in marketing. You learn much more about how these successful marketers think which is highly valuable.
2 of 2 people found this review helpful
This book groups a couple dozen of interviews with CMO of large companies where they talk about personal career, marketing industry in general, philosophy on how to build and run teams, etc.
great format. Similar questions are asked across interviews so it is possible to compare on CMO To another. The part I appreciated the most was when they talk about their path to executive level; which school they went to, first jobs and their whole career path. Also insightful is to know how marketing teams are organized.
Highly recommended reading if you want to learn how marketing executives think and how marketing teams work
1 of 1 people found this review helpful