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Grant McCracken, an anthropologist who now trains some of the world's biggest companies and consulting firms, argues that the CCO would keep a finger on the pulse of contemporary cultural trends, from sneakers to slow food to preppies, while developing a systematic understanding of the deep waves of culture in America and the world. The CCOs professionalism would allow the corporation to see coming changes, even when they only exist as the weakest of signals.
Delightfully authoritative, trenchantly on point, bursting with insight and character, Chief Culture Officer is sure to expand your horizons and your business.
Customer ReviewsMost Helpful
By ast3r on 06-02-12
Brilliant overview for the layperson & the academi
Would you listen to Chief Culture Officer again? Why?
There are many insights in the book, it would be absolutely essential to listen to it time & again.
What did you like best about this story?
It gave me an overview of the concept, specifics about skillsets for a CCO & introduced me ( a layperson) to consumer culture.
Any additional comments?
Must listen - the narrator has done a fantastic job.