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In a multidimensional, entertaining, and eminently readable book that redefines how to appeal to today's savvy consumer, Kerner and Pressman explore the lessons to be learned by America's ongoing search for the ever-changing concept of cool. Listeners will learn how to apply these lessons to their own businesses and creative projects in order to stand out in today's cluttered marketplace.
Customer ReviewsMost Helpful
By Colin Fast on 10-28-07
Great, ex cept for the narration
The content here is quite good, and overall the book is a nice companion to both "The Tipping Point" and "Made to Stick." There is a bit too much in here about Barney's, but I guess that's to be expected when one of the authors used to run the place.
My only real complaint here is the narrator, or maybe it's the audio editing. Either way, the sound of saliva swallowing was disgusting. I also grew tired of the narrator's tendency to adopt an accent of some sort every time he read a quote.
3 of 3 people found this review helpful
By John on 07-16-07
I was skeptical about this title due to overly glowing reviews on Amazon. I have to say that the glowing reviews were warranted.
Everyone is looking to create or be next 'iPod'. This book tells you how it's done and cites real world examples. Highly recommended.
2 of 2 people found this review helpful