Channels of Profit : Nightingale-Conant: Marketing

  • by MaryEllen Tribby
  • Narrated by MaryEllen Tribby
  • Series: Nightingale-Conant: Marketing
  • 5 hrs and 30 mins
  • Speech

Publisher's Summary

Turn "someday" into PAYDAY through the magic of multi-channel marketing! Don't run from today's new marketing opportunities - master them!
It doesn't matter how strongly you believe in your product, how unique, valuable, exciting, or useful it is, or how many people need it. If you aren't marketing it effectively, you're never going to sell enough of it to stay afloat…much less generate the kind of blockbuster profits you dream about.
And in today's world, effective marketing means multi-channel marketing.
In this groundbreaking and timely program from master marketer MaryEllen Tribby, you'll discover how to "channelize" your marketing efforts across a range of new and traditional outlets in order to get maximum profits and exposure for a minimum investment of creativity and capital.
Step by step and detail by detail, MaryEllen tells you how to conceptualize and launch smart, inexpensive campaigns in today's most lucrative marketing channels, including:

Online Advertising
Social Media
The New Telemarketing Model
Direct Mail
Print Advertising
Television and Radio
Joint Ventures and Affiliate Marketing
And more!


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Book Details

  • Release Date: 10-14-2014
  • Publisher: Nightingale Conant