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Publisher's Summary

To achieve sustained competitive advantage, you must create and deliver something that's valuable, rare, and hard to imitate: and you can't do that with a run-of-the-mill workforce. Your workforce needs to be strikingly different, and obsessively focused on delivering on your unique value proposition. Compared with everyone else's workforce, your people need to be downright strange. Change to Strange is about everything it takes to build a workforce that's strange and wonderful enough to execute on your most-powerful strategies and your unique value proposition. It's about understanding exactly how your workforce needs to be different; creating an end-to-end Strange Workforce Value Chain; implementing workforce systems that support your unique goals; establishing detailed metrics based on what makes you unique; using those metrics to drive clarity throughout your entire organization and steer it towards success. If you're tasked with executing strategy through people, and "balanced scorecards" and "strategy maps" just haven't been enough, take your next and greatest leap forward: make the Change to Strange.
©2007 Pearson Education, Inc.; (P)2007 Audible, Inc.
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Customer Reviews

Most Helpful

By Lynn on 08-12-07

Very Disappointing

I listened to about 60% of this book and realized the author has little new or interesting to say. Most of what is in the book has been said before many times over.

Lynn Daniel

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13 of 16 people found this review helpful


By Jeffrey on 08-27-07

Strangely Uninteresting

Have to agree with Lynn's review. I listened to the entire book and there is nothing new here. In fact, some of it is a bit insulting, like build relationships with your customer... "we tell jokes to our customers"...how trite!

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12 of 15 people found this review helpful

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Customer Reviews

Most Helpful

By Michelle Bourke on 06-13-16

Excellent lessons

Read with a side of Great By Choice by Jim Collins and and Scaling Up by Verne Harnish and you'll have what you need to create an extremely strong strategic foundation for your company.

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