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Publisher's Summary

What if you were given the ultimatum: make a radical shift in your life, or lose it all? This was the question Alan Deutschman posed in "Change or Die", his sensational cover story for the May 2005 issue of Fast Company. Surprisingly, Deutschman concluded that although we all have the innate capability and fundamental need to change our behavior, we rarely do. Against all warnings and reason, heart patients and smokers continue to lead dangerously unhealthy lifestyles, and many doomed companies stick to the same archaic business practices that routinely destine them for failure.
In this inspiring, revelatory book, Deutschman helps deconstruct and demystify five age-old myths about change, including the notions that small, gradual changes are always easier to make and sustain, and that we can't change because our brains become "hardwired" early in life. Introducing breakthrough research and progressive ideas from a diverse selection of medical, science, and business leaders, Deutschman demonstrates how to achieve lasting, revolutionary change.
A powerful book with universal appeal, Change or Die addresses every sphere of life, from companies that must remake their corporate culture to survive, to individuals who must make 360-degree changes in their lifestyle or risk stagnation - or even death. Each chapter also includes several emotional stories about real people who have succeeded or failed in their attempt to change and why.
Change or Die is not about merely reorganizing or restructuring priorities; it's about challenging everyone to make drastic transformations in all aspects of life - changes that are positive, attainable, and absolutely vital.
©2007 Alan Deutschman (P)2007 HarperCollins Publishers
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Critic Reviews

"The book lays out some principles for change that might apply not only to companies but to many facets of life." (U.S. News & World Report)
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Customer Reviews

Most Helpful
5 out of 5 stars
By Bil Moore on 04-06-07

Fantastic info

I bought this as a sales/professional development book. It is not that... well, not exactly.

The author talks about different psychiatric principles and then gives some extreme examples of different situations in which people went against conventional wisdom and made changes to better their lives and the lives of the people around them. He then takes these examples and dissects them into basic elements and relates them to the psychiatric principles.

The first half of the book is mainly 3 case studies which are very interesting and motivational. The rest of the book is how these relate to the principles and how they relate to you.

Much to my chagrin, the book has absolutely nothing to do with sales (and little to do with business directly) but it does make you step back and think about different things and how you may approach them differently.

Bottom line: entertaining & thought-provoking

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18 of 18 people found this review helpful

5 out of 5 stars
By Paul on 03-29-07

Simple. Smart. Sustaining.

Not really knowing what to expect, I was very surprised with how much I learned from this audio book. After listening to this audio presentation, I have come away with a renewed sense of hope and a reduced sense of despair regarding areas of my life and work that I know require change. Listening to this audio book has also given me a more powerful conceptual framework for handling conflict and approaching issues of change with other people.

Simple. Smart. Sustaining.

I must also give kudos to the narrator. His voice and articulation perfectly matched the tempo and style of the book. I felt as if the author himself were reading the book.

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14 of 14 people found this review helpful

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