Change by Design: How Design Thinking Transforms Organizations and Inspires Innovation

  • by Tim Brown
  • Narrated by Tim Roberts
  • 6 hrs and 52 mins
  • Unabridged Audiobook

Publisher's Summary

The myth of innovation is that brilliant ideas leap fully formed from the minds of geniuses. The reality is that most innovations come from a process of rigorous examination through which great ideas are identified and developed before being realized as new offerings and capabilities.
This book introduces the idea of design thinking - the collaborative process by which the designer's sensibilities and methods are employed to match people's needs, not only with what is technically feasible, and a viable business strategy. In short, design thinking converts need into demand. It's a human-centered approach to problem solving that helps people and organizations become more innovative and more creative.
Design thinking is not just applicable to so-called creative industries or people who work in the design field. It's a methodology that has been used by organizations such as Kaiser Permanente, to increase the quality of patient care by re-examining the ways that their nurses manage shift change, or Kraft, to rethink supply-chain management.
This is not a book by designers for designers; this is a book for creative leaders seeking to infuse design thinking into every level of an organization's products or service to drive new alternatives for business and society.


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Customer Reviews

Most Helpful

Starts strong, then becomes an Ideo advertisement

The first couple chapters are quite informative and useful. It lays out design thinking in a clear way and goes through what it involves, how to use it properly and effectively, etc. However, after that the rest of the book is just a long list of different projects that Ideo has done and changes it's undergone. I've walked away knowing a whole lot about Ideo and decent amount about design thinking. Overall, a good book though it could have knocked off an hour or so of the case studies.
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- Cameron

Interesting concepts but an ad for company.

Great examples of design thinkers.
As a technologist it is important to step away.
Compelling stories of 3rd world stories and startups

I would love to work at that company, but better to start your own dream :)
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- Greg Borden

Book Details

  • Release Date: 10-25-2011
  • Publisher: HarperCollins