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The first couple chapters are quite informative and useful. It lays out design thinking in a clear way and goes through what it involves, how to use it properly and effectively, etc. However, after that the rest of the book is just a long list of different projects that Ideo has done and changes it's undergone. I've walked away knowing a whole lot about Ideo and decent amount about design thinking. Overall, a good book though it could have knocked off an hour or so of the case studies.
10 of 10 people found this review helpful
Great examples of design thinkers.
As a technologist it is important to step away.
Compelling stories of 3rd world stories and startups
I would love to work at that company, but better to start your own dream :)
3 of 3 people found this review helpful