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This book introduces the idea of design thinking - the collaborative process by which the designer's sensibilities and methods are employed to match people's needs, not only with what is technically feasible, and a viable business strategy. In short, design thinking converts need into demand. It's a human-centered approach to problem solving that helps people and organizations become more innovative and more creative.
Design thinking is not just applicable to so-called creative industries or people who work in the design field. It's a methodology that has been used by organizations such as Kaiser Permanente, to increase the quality of patient care by re-examining the ways that their nurses manage shift change, or Kraft, to rethink supply-chain management.
This is not a book by designers for designers; this is a book for creative leaders seeking to infuse design thinking into every level of an organization's products or service to drive new alternatives for business and society.
Customer ReviewsMost Helpful
By Cameron on 09-10-12
Starts strong, then becomes an Ideo advertisement
The first couple chapters are quite informative and useful. It lays out design thinking in a clear way and goes through what it involves, how to use it properly and effectively, etc. However, after that the rest of the book is just a long list of different projects that Ideo has done and changes it's undergone. I've walked away knowing a whole lot about Ideo and decent amount about design thinking. Overall, a good book though it could have knocked off an hour or so of the case studies.
14 of 14 people found this review helpful
By Greg Borden on 05-05-15
Interesting concepts but an ad for company.
Great examples of design thinkers.
As a technologist it is important to step away.
Compelling stories of 3rd world stories and startups
I would love to work at that company, but better to start your own dream :)
5 of 5 people found this review helpful