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Catalyst 5 offers a rich story of the transformation of newly-promoted sales manager Chris Houser, as he evolves from sales person - to sales manager - to sales leader - under the guiding hand of Joe Garson, his former manager and mentor. In a series of five weekly breakfast meetings, Joe teaches and coaches Chris on how to succeed as a "Catalyst", or change agent, for his team. Together, they explore the five key practices that sales managers must embrace to become sales leaders in their organization - the practices of leader, business manager, coach, recruiter, and trainer. Within each practice, Chris discovers how to apply what Joe learned "the hard way", after years of frustration caused him to study and emulate the most successful sales leaders he could find.
Chris - and you, by virtue of listening to this book - get a shortcut to Joe's "school of hard knocks" that will take you to the top of your sales organization as you, too, evolve from sales manager to sales leader.
Customer ReviewsMost Helpful
By Chris Smith on 03-25-16
Easily Relatable, Effective Insights
If you could sum up Catalyst 5: Making the Leap from Sales Manager to Sales Leader in three words, what would they be?
Short, Effective, Insightful
Was this a book you wanted to listen to all in one sitting?
Yes. This short book identifies the a few of the key roles required by sales leaders, and offers powerful insights for improving their day to day.
Any additional comments?
I recommend this short book for any new sales manager.