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This book literally covers everything. From psychology to copy, to color to font and more.
As a copywriter & marketing consultant -- this book is the equivalent of 10 or so other books -- all put together in one -- and will be on my desk for regular reading and re-reading.
I'm also grateful they chose such a great narrator. One of the best.
Listen to it. Then listen to it again. Then read it. Then read it again. Repeat. You'll make a lot of money if you follow what it says.
4 of 4 people found this review helpful
I purchased the physical book first, and as I didn't have enough time to read it, I backed up with the audio book. Excellent information and specific tactics, very approachable, I've sent copies to my teammates.
2 of 2 people found this review helpful